Are you inspiring people, building trust, and sharing values? To lead in the healthcare industry, don’t just blabber on about what you do – start with 'why'!

Gladwell dissects the Tipping Point theory, a term which originally described medical phenomena and how they can reach a “critical point”of dissemination.

Many business leaders and marketers think this “me-centric” messaging technique is catering to their audience, when in many cases it actually isn't.

Even with their well-defined control of the consumer landscape, 9 out of 10 women still feel that advertisers simply don’t understand them.

The healthcare industry has experienced a surge in the development and acceptance of revolutionary technologies - but do you know how to market them?