Make Your Company Impossible to Overlook and Irresistible to Buy
The Exit Readiness Sprint™ is a 90-day program that transforms your brand, messaging, and story into assets that drive traction now and valuation later. It’s the fastest way to win customer attention and earn buyer trust.
Seats are limited. We only take 4 companies per quarter to ensure exceptional results.
Why Most Healthtech Companies Struggle to Scale and Signal Strength
Messaging sounds generic, making it hard to stand out.
Customer priorities aren’t clearly understood or tied to value propositions.
Brand identity feels fragmented and exit-unready.
Growth decks fall flat in investor and BD conversations.
The risk? Losing market momentum and being overlooked by buyers who pay premiums for companies that customers can’t live without.
From Missed Opportunities to Measurable Traction in 90 Days
The Exit Readiness Sprint™ is designed for mid-market healthtech and pharmacy CEOs preparing for exit in the next 12–36 months. This low-risk entry program sharpens your positioning, codifies your brand story, and arms you with customer-facing assets that fuel growth and elevate enterprise value.
POSITION
Customer Personas + Messaging
Define your top customer and market personas with motivations, jobs-to-be-done, and barriers to adoption. Build a messaging framework with clear, compelling value propositions tied directly to customer priorities.
PROVE
Brand Story + Market Validation
Codify your brand positioning and narrative architecture into a cohesive story buyers and customers believe. Validate with customer and advisor feedback to ensure your message lands with clarity and credibility.
ELEVATE
Growth Deck + Executive Visibility
Equip your team with a customized Market Growth Deck and visibility hooks for PR, thought leadership, and business development conversations that build momentum and signal market strength.
Our tightly structured 12-week program strengthens the customer-facing fundamentals that drive both current growth and future valuation.
By the end, you will own:
Customer Persona Pack™: Know your top three customer segments, their motivations, and barriers to adoption so you can focus growth where it matters.
Messaging Framework™: Align your team around one clear message map that resonates with customers and builds buyer trust.
Brand Positioning Blueprint™: Prove differentiation, traction, and category leadership to command a premium valuation.
Corporate Story + Narrative Architecture™: Tie vision, mission, and proof into one compelling growth story buyers can’t ignore.
Market Growth Deck™: Win customers now and impress buyers later with a polished, dual-purpose presentation.
Executive Visibility Toolkit: Build credibility fast with ready-to-use PR angles, thought leadership hooks, and media positioning.
Growth Roadmap: Get a clear action plan to scale your brand and keep buyer interest strong after the sprint.
We’ve helped healthtech CEOs grow, scale, and exit successfully. Our blend of human + AI analysis ensures your data and story land with both rigor and resonance.
Your Path to a Stronger Brand and Higher Exit
Our 4-Phase Framework Fixes the Gaps Buyers Notice Most
This program is not a gentle refresh; it’s a full brand and narrative overhaul engineered for exit readiness.
Here's how it works:
Phase 1: Discovery & Diagnostic (Week 1)
We’ll surface valuation-draining risks, from payer friction to narrative gaps, so you can address them early. As Dr. Roxie notes in her article, The Great Denial Problem, these hidden barriers can stall deals and weaken exit multiples if left unchecked.
Market Readiness Audit: Evaluate your current positioning, brand identity, and customer perceptions
Leadership Alignment Workshop: Unify your executive team around exit goals, surface risks, and clarify direction
Phase 2: Define Customers & Value (Weeks 2–4)
Here, you will be able to gain crystal-clear insight into your ideal customers and craft messaging that speaks directly to their needs. We help you:
Create three buyer personas, each with motivations, pain points, and adoption barriers
Develop a message map that aligns your value props to each persona’s priorities
“Getting clarity on the right sales channel and right customers for the different life cycles of the product and the business is critical. And I think Roxie helped me clarify that.” — CEO, WizHealth
Phase 3: Codify the Brand Story (Weeks 5–8)
During this phase, you will be able to transform customer insights into a powerful, market-ready story. We help you:
Build proof, traction, and competitive differentiation into your positioning
Unite your vision, impact, and value into a compelling growth narrative
Test with customers, advisors, and stakeholders
Phase 4: Equip for Growth (Weeks 9–12)
Here, you’ll package your refined brand and story into powerful tools. We will provide you with:
A polished dual-purpose deck for sales conversations and buyer due diligence
Narrative hooks for PR, thought leadership, and market presence
A step-by-step plan to maintain momentum, build value, and scale
Don’t let hidden gaps stall your growth; start your Sprint today.
Legacy DNA Builds Buyer-Ready Brands That Maximize Exit Value
You could work with a generic branding or marketing agency. You could hire consultants with no experience in the health tech domain. But here’s what sets us apart and elevates your exit readiness:
Health Innovation Expertise, Not Generalist Marketing
We live and breathe health tech, women’s health, med tech, digital therapeutics, and pharmacy. We’ve helped dozens of companies in your niche refine their narratives for scaling and exits.
We supported a health innovation company in going from $50M to $500M, sharpening their branding and acquisition appeal.
We partnered with a specialty pharmacy that achieved 968% growth over a decade, taking them from millions to billions.
These are not superficial wins, they’re foundational transformations that increase valuation and buyer appeal. Explore more success stories.
Exit-Driven Thinking from Day One
Every step of the Sprint is built with the acquirer’s lens in mind. We don’t just optimize for revenue growth, we optimize for defensible narrative, low-risk positioning, and buyer confidence.
Integrated Strategy + Execution Coaching
We don’t hand you a document and walk off. We partner throughout: facilitating alignment, guiding decisions, and coaching execution so your team doesn’t get lost in translation.
One-of-a-Kind Expertise
Dr. Roxie is a recognized authority on healthtech commercialization, go-to-market strategy, and growth, and she’s the only person in the world with a doctorate focused on commercializing technology innovation in healthcare. She has helped launch over 100 innovations and played a key role in four successful exits.
With Legacy DNA, you’re not just getting a consultant; you’re working with a team that has built winning strategies, and knows what it takes to achieve growth and premium valuation.
Transform your story into a buyer magnet.
Frequently Asked Questions
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A 90-day program to sharpen brand, messaging, positioning, and narrative so your company appeals to customers and buyers.
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12 weeks, broken into structured phases with clear deliverables.
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Mid-market health tech or pharmacy firms targeting an exit in 12–36 months.
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You’ll emerge with polished, buyer-worthy assets, and a brand story that accelerates growth and valuation.
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No. We give strategic clarity, frameworks, and assets. Your team executes. We coach and align.
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You’ll see sharper messaging and clearer brand identity in just weeks. The full valuation impact compounds as your buyer signals strengthen.
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Yes. The same brand clarity and buyer confidence that drive acquisition interest also strengthen your fundraising story and investor appeal.
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We specialize in healthtech and pharmacy, not generic B2B marketing. Every asset we create is built with buyers, acquirers, and valuation in mind.
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No. We work with companies of all sizes. If you have a team, we’ll guide and align them. If you don’t, we’ll give you the frameworks and assets you need to execute confidently.
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Expect a few focused workshops and review sessions across the 12 weeks. We drive the process so you can stay focused on running the business.
Ready to Become a Company Buyers Can’t Ignore?
You’re in a moment; a few months can separate a good deal from a great exit.
Let’s sharpen your brand story, accelerate growth, and command a valuation that reflects your potential.
This small, independent specialty pharmacy wanted to dance with the giants, but first, they needed to find their rhythm. Armed with stronger branding, positioning, and thought leadership, they learned new routines. It wasn’t long before they could jump on the dance floor and hustle their way to explosive growth (968% in one decade), taking their pharmacy from millions to billions.
Embracing a paradigm shift from traditional marketing, this tech platform undertook a comprehensive overhaul. Using more strategic go-to-market processes, they ushered their specialty pharmacy innovations into the modern era. Today, they continue to lead the way with their pioneering reputation and forge a path towards a more transformative future.
Armed with firsthand insights and feedback from numerous patients, this physician had a uniquely clear vision of the market's requirements. The problem was that he was up against a saturated landscape commanded by well-established household brands with deep pockets and enduring customer loyalty. The challenge lay in carving a distinctive niche. Leveraging a dynamic and robust commercialization strategy along with a bold brand identity, his product managed to not only capture the spotlight but also secure coveted shelf space within prominent big-box retailers.
It’s easy to coast along when you’re making a profit in an industry that’s full of growth and opportunity. But this independent pharmacy buying group wanted to take it to the next level. With a robust strategic marketing plan and by leveraging modern tools, tactics, and best practices, they were able to drive rapid growth and transform into an online destination for independent pharmacy owners.
With a lean team and limited resources, this company harnessed a late-entrant advantage, crafting an ingenious brand strategy that utilized a SaaS model and AI to creatively exploit the gaps left by dominant market players. The result? They were not only able to compete against industry giants, they went on to absorb their top competitor in just two years, reshaping the market landscape.
In an industry barreling toward commoditization, this specialty pharmacy recognized the urgency of setting itself apart. Through a blend of enhanced, strategic branding and impactful messaging, they were able to secure their market position in the hearts and minds of patients and stakeholders, making them a desirable target for acquisition.
This specialty pharmacy built a strong name for itself in the HCV field - but struggled to stay visible in a saturated market. Leadership knew marketing resources were stretched thin, and they had no real strategic plan in place, but the market was experiencing massive growth. Capitalizing on that growth meant they needed a plan - a marketing plan. Two years later, with a strategic marketing plan and enhanced foundational assets in place, their net worth soared from $50 million to $500 million, making them an irresistible acquisition for the fifth-largest pharmacy in the United States.
This digital health startup set out to develop an early adoption strategy and a clear path to market. While developing the strategies that would help them avoid pitfalls, circumvent failure, and recognize opportunities, COVID hit. Armed with their newly acquired early adoption vision, they were able to confidently perform a powerful pandemic pivot to success.
