LISTEN TO THE COIQ PODCAST:

  • Telemedicine is here to stay. What to expect the day after w/ Joe Kvedar

It’s not really about us. It’s about getting your innovation into the hands of the people who need them most.

We wake up each morning thinking about how many technologies and advancements health innovators dream up that end up in a zombie graveyard.

It’s not that their products don’t solve a real problem or aren’t superior to competing solutions. It’s because commercializing an innovation is hard, especially in healthcare.

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That’s why we’re here.

We wrote the book on how health innovators maximize market success. Literally. We’ve uncovered the strategies—the good, the bad, and the ugly—that cause innovations to succeed or fail.

Using our proprietary COIQ™ system, we help health innovators go from an idea to full market adoption.

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MEET OUR PEOPLE.

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Dr. Roxie Mooney, DBA

CEO & Healthcare Innovation Strategist

Dr. Roxie is the CEO and Head Innovation Strategist of Legacy DNA.

By combining 20 years in marketing, 10 years as an agency owner, and a business doctorate in healthcare innovation, she created the COIQ™ system, an evidence-based framework to go from an idea to full market adoption. She is the international best selling author of “How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations.”

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Wendy Bacigalupi, M.SC.

Chief Storyteller

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Brenda Barham, MFA

Marketing Intelligence Officer & Story Spinner

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Amy McIntyre

Visual Storyteller

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Amand Gaid

Inbound Content Specialist

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Erin Cece, MBA, MS

Champion of Client Success

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Simon Lampo

Inbound Content Specialist

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Jenny G.

New Media Assistant