It’s not really about us. It’s about getting your innovation into the hands of the people who need them most.

We wake up each morning thinking about how many technologies and advancements health innovators dream up that end up in a zombie graveyard.

It’s not that their products don’t solve a real problem or aren’t superior to competing solutions. It’s because commercializing an innovation is hard, especially in healthcare.


That’s why we’re here.

We wrote the book on how health innovators maximize market success. Literally. We’ve uncovered the strategies—the good, the bad, and the ugly—that cause innovations to succeed or fail.

Using our proprietary COIQ™ system, we help health innovators go from an idea to full market adoption.




Dr. Roxie Mooney, DBA

CEO, Legacy DNA
Fractional Growth Officer | Professor | Author | Speaker | Podcaster

Dr. Roxie Mooney helps health innovators quickly unlock their path to profit. Through 20 years of business practice, 7 years of researching 500+ peer-reviewed articles, and 200+ innovator interviews, she developed repeatable methods to optimize, maximize, and scale healthcare businesses. As the CEO of Legacy DNA, she advises startup, mid-market, and legacy companies and has been involved in three successful exits.

In addition to speaking at major industry events like HIMSS and the Connected Health Conference, Dr. Roxie regularly leads workshops and master classes in collaboration with academic institutions, accelerators, and incubators. Check out her international best selling book: How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations, and her video podcast “The Health Innovators Show.”


Wendy Bacigalupi, MSc

Editor in Chief & Chief Storyteller


Brenda A. Barham, MFA-CWE

Marketing Intelligence Officer & Story Spinner

Amy 2023

Amy McIntyre

Visual Storyteller


Amand Gaid

Content Marketing Director & Strategy Product Developer


Erin Cece, MBA, MS

Chief Operating Officer & Innovation Manager


Daisy Josol

New Media Coordinator