Wendy Bacigalupi, M.Sc.

Chief Storyteller

Wendy Bacigalupi is a firebrand who brings brand messages to life with her creativity, intellect, and know-how. She radiates her bold energy in every project she touches, from the most clinical whitepapers to the most creative marketing campaigns.

Wendy’s two-plus decades of experience in professional writing, strategic consulting, marketing communications, and media and public relations are evident in all of the work she delivers. Her background of helping high-tech and Internet companies, financial-management firms, and healthcare innovators operating in FDA-regulated environments sets her up for Legacy DNA’s clients’ successes.

Among many others, Wendy has helped the following companies achieve significant marketing and customer-acquisition success: Axium Healthcare Pharmacy (part of The Kroger Co.), Callidus Software, Flossolution, Guidant Corporation, Hewlett Packard, Intacct Corporation (the world’s leading cloud-based ERP solution), LifeScan Corporation (a J&J company), Mediaplex, OmniCell Technologies, Orlando Health, Pure HealthyBack, and Virtual Physician’s Network.

Previously, she served for several years as a strategic business-planning consultant for Los Angeles-based investment-consulting group Growthink, where she also was a strategic marketing and business-planning mentor for MBA graduates.

Wendy holds a BA degree in Journalism, an MA in Communications, and master of science degree (M.Sc.) in Health Communication from Boston University. She has published articles in a number of Southeastern healthcare magazines and journals, and regularly ghostwrites for C-level healthcare executives and physicians. She recently contributed to multiple book and magazine projects as an author and journalist, which resulted in four 2019 U.S. Apex Awards including two Grand Awards and two Excellence Awards.

What’s in Wendy’s DNA?

“I grew up in the mountains in Northern California and have never lost my passion for climbing. I try to go climbing at least once a year in the Presidential Range of New England,” she says. “It helps me feel more connected to my surroundings and inspires my storytelling.”

Brenda Barham, MFA

Marketing Intelligence Officer & Story Spinner

Ninety percent of Brenda’s two-decades-long career has been dedicated to healthcare. Today, she applies this rich base of experience to helping Legacy DNA’s healthcare clients stand out in their respective markets.

Like all Legacy DNA team members, Brenda is a lifelong learner. She has an AA in Accounting and Business Law and is certified in Health Information Management. She also holds a BA in English, Creative Writing, and Marketing and an MFA in Creative Writing.

Brenda puts the same consistent drive and dedication into her work as she does in her school and parenting, and her yearly pilgrimages climbing New Hampshire’s Mount Washington – which she's climbed three years in a row.

What’s in Brenda’s DNA?

“I love to read and write science fiction. Uncovering past, or even imagining future, impacts technology has had on society and culture is fascinating to me,” she says.

Amy McIntyre

Visual Storyteller

Amy McIntyre is an artist, a visual storyteller, a branding expert who understands how to create client differentiation through evocative design, illustrations, photography, and more. Amy’s work leaves those who experience it saying, “A picture really is worth a thousand words.”

Amy holds a BA of Fine Arts degree, and brings to Legacy DNA more than 20 years’ experience developing visionary creative concepts and campaigns for a wide range of industries including healthcare, government, aerospace, entertainment, hospitality, academics, and retail.

In this work, she has developed print and digital assets as well as 3D product renderings and illustrations for such companies as: AAA, Axium Healthcare Pharmacy (part of The Kroger Co.), Disney Cruise Line, Disney Imagineering, Disneyland, Flossolution, Lake Worth and Ocoee cities, Lockheed Martin, Orlando Health, Peabody Hilton, U-Haul, Wal-Mart, Walt Disney World, and others.

What’s in Amy’s DNA?

“I believe that visual stories should speak to every age, stage, and phase of life, whether it’s business or personal,” she says. She demonstrates that versatility in her work as a noted children’s book illustrator for Sammy’s Adventures in Ocean City, NJ.

Amanda Gaid

Inbound Content Specialist

Amanda Gaid may have started her marketing career with a traditionally-focused advertising and public relations degree from the University of Central Florida, but she now lives and breathes, as she puts it, “All Things Internet.” She admits, “I’m kind of obsessed with the Internet.”

As a social-media guru, Amanda applies her eight years of rich experience and interests to find unique ways of capturing audiences’s attention and exceeding clients’ expectations through the social-media world’s most effective channels. To add to her intellectual repertoire since college, she’s been studying brand management through advertising, public relations, and Internet marketing, all of which makes her a natural extension of the Legacy DNA team.

What’s in Amanda’s DNA?

“When I’m not logged in, you can find me doing something equally creative, like painting, sculpting, playing my ukulele,” she says. “Or, you’ll find me planning my next adventure trip to explore the far corners of the globe.”

Erin Cece, MBA, MS

Champion of Client Success

Passion compels every great story— from beginning to happily ever after. Erin Cece has this passion, and then some, for translating customer needs into success stories cultivated through viable business solutions with measurable results.

With an eye on great business stories and the science behind them, Erin has focused this passion on healthcare innovation, primarily in the pharmaceutical and specialty pharmacy industries, for over 15 years. Through her significant experience in business development, B2B and B2C sales, marketing, and project management, she has the vision and the expertise to identify Legacy DNA’s clients’ market potential and bring it to life — from product development through launch stages, and beyond.

From start-ups and small-to-midsized business to large enterprises with significant global presence, Erin has helped companies change the way they market their businesses with a fresh focus on inbound marketing and digital presence, team building, and determining market solutions for diverse profit centers. Among the companies she’s helped guide toward marketing and customer-acquisition success are Avella Specialty Pharmacy (a leader in U.S. specialty pharmacies), Therigy, Inventiv Health, Solvay Pharmaceuticals, Inc., Vivier Pharma, Inc., Ferndale Labs, Simon Property Group (one of the nation’s largest real estate investment trusts), and Ignition Branding.

Erin holds a BS in Psychology and Theatre Arts from Eastern Michigan University, and an MBA and MS in Marketing from the University of Tampa.

What’s in Erin's DNA?

“There are two things I’m not only passionate about, but slightly obsessed: yoga and organizational economics. But yoga is much more fun to talk about! I’ve had a daily practice for several years and particularly love the Ashtanga lineage. I recently completed my 200RYT (200-hour Registered Yoga Teacher) and am a certified instructor.”

Simon Lampo

Inbound Content Specialist

As Legacy DNA’s inbound marketing and automation engineer, Simon lives and breathes “all things that revolve around inbound marketing.”

Simon has a notable background in international business development and technology management, with a focus on digital innovation. As a data-driven inbound marketing scientist, he builds automated inbound marketing processes that attract traffic to client websites, convert traffic into new leads, and transform leads into new business. His specialties include engineering and implementing client content marketing campaigns through websites, landing pages, email workflows, and calls to action that always portray the client’s most authentic voice and story.

Simon earned his Electronics Engineering degree (with focus on telecommunications and multimedia) at Universidad Simón Bolívar (Miranda State, Venezuela) and is Inbound Marketing certified.

What’s in Simon’s DNA?

Although he’s a digital scientist, Simon is also a born storyteller who expresses creativity and vision through technology. He says, “Storytelling is everything. Nothing can be taught, learned, expressed, or sold without a good story. The human brain will always understand and internalize stories before analytics and data, so storytelling is always the optimal way to connect with people”.

Jenny G.

New Media Assistant

At Legacy DNA, Jenny helps immensely with the production of the COIQ video show and podcast. From building relationships with new show guests to nurturing relationships with past ones, she helps to grow the show’s reach and make sure everything is running smoothly behind the scenes.

Jenny recently earned her business administration degree, but she’s been doing various online work for more than five years. From a virtual English teacher to a freelance graphic designer, she has a broad range of experiences under her belt.

In college, her interest in administration work grew as she found that she really enjoys tasks like organizing, executing on ideas, and connecting with her teammates and others she meets in the process of getting things done. At Legacy, she’s delighted that she’s able to marry her skills with her passions as she connects the dots between work and play.

What’s in Jenny’s DNA?

"I'm very passionate about art. My hobbies include painting, crafting, and, most of the time, graphic designing," she says. "I really love keeping track of my events and planning ahead of time, so I always keep a bullet journal where I can be organized and creative at the same time."