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We wake up each morning thinking about how many technologies and advancements health innovators dream up that end up in a zombie graveyard.
It’s not that their products don’t solve a real problem or aren’t superior to competing solutions. It’s because commercializing an innovation is hard, especially in healthcare.
We wrote the book on how health innovators maximize market success. Literally. We’ve uncovered the strategies—the good, the bad, and the ugly—that cause innovations to succeed or fail.
Using our proprietary COIQ™ system, we help health innovators go from an idea to full market adoption.
Dr. Roxie Mooney helps health innovators quickly unlock their path to profit. Through 20 years of business practice, 7 years of researching 500+ peer-reviewed articles, and 200+ innovator interviews, she developed repeatable methods to optimize, maximize, and scale healthcare businesses. As the CEO of Legacy DNA, she advises startup, mid-market, and legacy companies and has been involved in three successful exits.
In addition to speaking at major industry events like HIMSS and the Connected Health Conference, Dr. Roxie regularly leads workshops and master classes in collaboration with academic institutions, accelerators, and incubators. Check out her international best selling book: How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations, and her video podcast “The Health Innovators Show.”
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