Welcome to
Legacy DNA
Helping you craft your innovative future
Learn more about the formidable team behind Dr. Roxie and Legacy DNA.
At Legacy DNA, our story is not about us but about ensuring that your innovation finds its way into the hands of those who need it most.
Every morning, we awaken with a single purpose: to address the untapped potential of innovative healthcare technologies and advancements that too often fade into obscurity like relics in a "zombie graveyard."
The challenge is grounded in something other than the effectiveness of these remarkable products or their superiority compared to existing solutions. Rather, it lies in the formidable task of bringing innovation to the market, particularly within the intricate healthcare landscape.
Our dedication revolves around being the catalyst that transforms your healthcare innovations from concepts into tangible solutions. We are committed to dismantling the obstacles that hinder these valuable products from reaching their true potential.
Emily Hext
Strategic Growth Advisor
Emily Hext partners with CEOs and founders of PE-backed and mid-market healthtech and pharmacy companies to turn strategy into action by accelerating growth, increasing enterprise value, and positioning their companies for expansion or exit.
At Legacy DNA, a human-first, AI-powered growth firm, she brings clarity to complexity by aligning vision with execution, sharpening positioning, and building systems that drive measurable, scalable growth.
Emily has driven 300%+ growth in pharmacy adoption, exceeded Medicare acquisition goals by 115%, and led enterprise-wide brand transformations that lifted acquisition, retention, and valuation.Her background includes executive marketing and growth leadership roles at Chevron, Humana, Priority Health, and Elevance Health, where she managed multimillion-dollar portfolios and built consumer frameworks adopted enterprise-wide.
Known for blending data-driven strategy with human-centered insight, Emily helps leaders scale with clarity and confidence.She holds an MBA from Webster University, a Bachelor of Science in Biology from Murray State University, and executive certifications from IDEO U and the Disney Institute.
Wendy Bacigalupi, MSc
Wendy’s two-plus decades of experience in professional writing, strategic consulting, marketing communications, and media and public relations are evident in her work. Her background in helping high-tech and Internet companies, financial-management firms, and healthcare innovators operating in FDA-regulated environments sets her up for the success of Legacy DNA’s clients.
Wendy holds a BA degree in Journalism, an MA in Communications, and a master of science (M.Sc.) in Health Communication from Boston University. She has published articles in a number of Southeastern healthcare magazines and journals and regularly ghostwrites for C-level healthcare executives and physicians. As an award-winning writer, she recently contributed to multiple book and magazine projects as an author and journalist, which resulted in four 2019 U.S. Apex Awards, including two Grand Awards and two Excellence Awards, in addition to multiple ASTER awards (2011-2021) and FHSPRM awards.
Editor in Chief & Chief Storyteller
Brenda A. Barham, MFA-CWE
Marketing Intelligence Officer & Story Spinner
Brenda believes in the power of storytelling and how experiences can shape, strengthen, or challenge our opinions, outlooks, choices, and values. Armed with that belief, she uses the power of words to illustrate the humanity and compassion so often missed in healthcare, making the often-sterile industry more approachable. This skill has allowed her to build stronger brand relationships and drive meaningful engagements with her clients, healthcare industries, and the market segments they serve.
Brenda is a lifelong learner with a BA in English, Creative Writing, and Marketing and an MFA in Creative Writing. She also holds an AA in Accounting and Business Law and is certified in Health Information Management.
Amy holds a Bachelor of Fine Arts (BFA) degree. She brings to Legacy DNA more than 20 years’ of experience developing visionary creative concepts and campaigns for various industries, including healthcare, government, aerospace, entertainment, hospitality, academics, and retail.
In this work, she has developed print and digital assets as well as 3D product renderings and illustrations for such companies as AAA, Axium Healthcare Pharmacy (part of The Kroger Co.), Disney Cruise Line, Disney Imagineering, Disneyland, Flossolution, the cities of Lake Worth Beach, Winter Garden and Ocoee, Lockheed Martin, Orlando Health, Peabody Hilton, U-Haul, Wal-Mart, Walt Disney World, and many others.
Visual Storyteller
Amy McIntyre
Daisy Josol
New Media Coordinator
At Legacy DNA, Daisy helps immensely with producing the Health Innovators video show and podcast. From building relationships with new show guests to nurturing relationships with past ones, she helps to grow the show’s reach and ensure everything is running smoothly behind the scenes.
Daisy holds a degree in business administration and has held various virtual business and education roles for nearly a decade. From a virtual English teacher to a global project coordinator to a freelance graphic designer, she has a broad range of experiences.
In college, Daisy’s interest in administration work grew as she found that she enjoys tasks like organizing, executing ideas, and connecting with her teammates and others she meets while getting things done. At Legacy, she’s delighted that she can marry her skills with her passions as she connects the dots between work and play.
Amanda Gaid
Amanda turns big, messy ideas into sharp stories, scalable strategies, and digital ecosystems that actually work.
For over a decade, Amanda has led Legacy DNA’s content and digital direction. She builds thought leadership platforms, integrated marketing funnels, and brand storytelling frameworks that connect science, strategy, and sales.
Over her career, Amanda has helped clients ranging from scrappy startups to Fortune 50 giants. She helps them figure out how to say what they really mean — and make people care about it. She’s ghostwritten for executives and innovators across healthcare, tech, and creative industries.
As a seasoned digital nomad with a travel obsession, she’s probably planning her next working vacation as you read this.
Director of Content & Digital Strategy
