Wendy Bacigalupi, MSc

Editor in Chief & Chief Storyteller

Wendy Bacigalupi brings brand stories to life with her creativity, intellect, and strategic know-how. She radiates her bold energy in every project she touches, from the most clinical whitepapers to the most creative marketing campaigns.

Wendy’s two-plus decades of experience in professional writing, strategic consulting, marketing communications, and media and public relations are evident in all of the work she delivers. Her background of helping high-tech and Internet companies, financial-management firms, and healthcare innovators operating in FDA-regulated environments sets her up for Legacy DNA’s clients’ successes.

Wendy holds a BA degree in Journalism, an MA in Communications, and master of science degree (M.Sc.) in Health Communication from Boston University. She has published articles in a number of Southeastern healthcare magazines and journals, and regularly ghostwrites for C-level healthcare executives and physicians. As an award-winning writer, she recently contributed to multiple book and magazine projects as an author and journalist, which resulted in four 2019 U.S. Apex Awards, including two Grand Awards and two Excellence Awards, in addition to multiple ASTER awards (2011-2021) and FHSPRM awards.

What’s in Wendy’s DNA?

“Mountain climbing is in my DNA -- literally and figuratively. And, I approach every brand and storytelling project like scaling a mountain. I create a strategy where every step has meaning and purpose to reach my end goal: reaching the peak successfully.”

Here's what the LDNA team has to say about Wendy...

Dr. Roxie says: “I’ve known Wendy for more than a decade. You would think that, by now, I’d be used to all the tricks up her sleeve. But she still continues to surprise and impress me with her talent, insights, and creativity.”

Brenda says: “It’s no secret that Wendy’s versatility and creativity are off the hook, but her compassion and huge heart are the gold gilding on this Renaissance woman.”

Erin says: "Brilliant at translating ideas into words and distilling complex thoughts to understandable language. Even the most complicated and technical subjects come alive with Wendy's unique mix of creativity and knowledge in this space."

Brenda A. Barham, MFA-CWE

Marketing Intelligence Officer & Story Spinner

Brenda Barham has dedicated nearly two decades of her career to the healthcare industry, but what she was born to do was write. When she discovered a way to blend both these passions, she knew she had found her true calling.

Brenda believes in the power of storytelling and how experiences can shape, strengthen, or challenge our opinions, outlooks, choices and values. Armed with that belief, she uses the power of words to illustrate the humanity and compassion so often missed in healthcare, making the often-sterile industry more approachable. This skill has allowed her to build stronger brand relationships and drive meaningful engagements with her clients, healthcare industries, and the market segments they serve.

A life-long learner, Brenda holds a BA in English, Creative Writing and Marketing, and an MFA in Creative Writing. She also holds an AA in Accounting and Business Law and is certified in Health Information Management.

What’s in Brenda’s DNA?

“I believe that words and stories hold the power to shape every facet of our lives, no matter how deep in a rut we may feel we are. In every story there is a glimmer of ourselves, a lesson to be learned or wisdom to be uncovered.”

Here's what the LDNA team has to say about Brenda...

Wendy says: “Brenda is the mad scientist of story creation. She can take any business story idea, no matter how new and unusual, and transform it into a value-based communication that resonates with every audience, every time.”

Erin says: “In addition to being a gifted writer who has a marvelous way with words, Brenda has a servant's heart. She's fully vested in client success with integrity and communication skills like none other.”

Amy says: “Brenda is a great team player and has an amazing work ethic. She always finds a way to get it done, and get it done right!”

Amy McIntyre

Visual Storyteller

Amy McIntyre is a graphic artist and illustrator, a visual storyteller and a branding expert who understands how to create client differentiation through evocative design, illustrations, photography and more. Amy’s work leaves those who experience it saying, “A picture really is worth a thousand words.”

Amy holds a Bachelor of Fine Arts (BFA) degree, and brings to Legacy DNA more than 20 years’ experience developing visionary creative concepts and campaigns for a wide range of industries including healthcare, government, aerospace, entertainment, hospitality, academics and retail.

In this work, she has developed print and digital assets as well as 3D product renderings and illustrations for such companies as: AAA, Axium Healthcare Pharmacy (part of The Kroger Co.), Disney Cruise Line, Disney Imagineering, Disneyland, Flossolution, the cities of Lake Worth Beach, Winter Garden and Ocoee, Lockheed Martin, Orlando Health, Peabody Hilton, U-Haul, Wal-Mart, Walt Disney World, and many others.

What’s in Amy’s DNA?

“I believe that visual stories should speak to every age, stage, and phase of life, whether it’s business or personal,” she says. She demonstrates that versatility in her work as a noted children’s book illustrator for Sammy’s Adventures in Ocean City, NJ.

Here's what the LDNA team has to say about Amy...

Amanda says: “Amy is quite possibly the easiest person to work with in the entire world. Her design skills constantly blow our minds, and her communication is seamless.”

Dr. Roxie says: “I’m constantly in awe of Amy’s work. I’ve never worked with another designer who can match her creativity and mastery of her craft. Every piece she touches is gorgeous, impactful, and downright effective at accomplishing the strategic goals we envision for it.”

Wendy says: “If you can dream it, Amy can design it. She can take the most abstract concepts and transform them into visual arts that speak volumes to consumers without saying a single word.”

Amanda Gaid

Content Marketing Director & Strategy Product Developer

As the maestro of content marketing and the COIQ brand’s strategy products, Amanda has a heavy hand in everything you see when you click through Legacy DNA’s and Dr. Roxie’s online presence.

From overseeing Dr. Roxie’s social media strategy to meticulously crafting our visitors’ web experiences, Amanda’s job is to connect the dots. She has a penchant for “bigger picture storytelling,” a keen attention to detail, and a natural ability to lead a team.

These traits are the driving forces behind her consistency in creating content and experiences that engage, educate, and entertain our audience. (Not to mention move them through the funnel, connecting people with the products and services they need to make their lives better.)

She’s been immersed in content development and digital marketing for more than a decade, creating killer content and experiences for dozens of brands around the world. She’s worked across several verticals, including healthcare, B2B tech, finance, law, and aviation.

What’s in Amanda’s DNA?

“You could say I’m classically ‘right-brained.’ Creating is something of a detox for me, whether it’s writing, doodling, cooking, or planning the next trip to quench my travel obsession.”

Here's what the LDNA team has to say about Amanda...

Brenda says: “Amanda is the center of gravity for Legacy. Her presence pulls us all back into where we need to be and her ability to work through the logistics of a problem and find creative solutions that produce results is fascinating to watch!”

Amy says: “Amanda’s attention to details and her communication skills make projects come together seamlessly. She is both humorous and witty which brings laughter and joy to many of our team interactions!”

Daisy says: “Amanda's thoroughness is out of this world. It’s amazing — she never misses a thing! Her communication skills and approachableness make every task seamless and a whole lot easier. She's very well-rounded and a quick problem solver.”

Erin Cece, MBA, MS

Chief Operating Officer & Innovation Manager

It’s hard to picture healthcare marketing having a muse, but Legacy DNA has one in Erin. A champion for healthcare visionaries, she provides the intelligence, support and experience necessary for visionaries to do what they do best: change the world.

Throughout her career Erin has led sales, marketing, operations, and project management initiatives for global healthcare companies and agencies. She has brought that expertise over to Legacy DNA where she heads operations. Her insights enable the company to align its values, focus and clarity with client expectations and team happiness, resulting in improved operating procedures, efficiency and outcomes.

If it has to do with people, processes, systems, priorities, strategic direction, scaling or growing a business from the ground up, Erin is sure to be right in the thick of it.

Erin holds a BS in Psychology and Theatre Arts from Eastern Michigan University, and an MBA and MS in Marketing from the University of Tampa.

What’s in Erin's DNA?

“The philosophy, art, and science of Yoga fulfills one of my greatest needs for connection to something larger than myself. The practice of movement, meditation, and breathwork gives me peace and teaching allows me to showcase creativity and passion while serving others. I also enjoy playing Tibetan and Crystal bowls.”

Here's what the LDNA team has to say about Erin...

Amy says: “Erin is really good at her job and is an integral team member of Legacy DNA, we couldn’t do it without her! She keeps things on track and humming along. She is also a great communicator and an inspiration.”

Wendy says: “Erin has the rare ability to converge value through business optimization and the talents of people. In fact, she has never met a spreadsheet she didn’t like or an organization whose unique ‘people talents’ she didn’t recognize.”

Brenda says: “If I didn’t know better, I’d think Erin was actually A.I. Her attention to detail, love of data, and ability to process it all in a way that builds stronger client relationships is off-the-charts impressive.”

Daisy Josol

New Media Coordinator

At Legacy DNA, Daisy helps immensely with the production of the Health Innovators video show and podcast. From building relationships with new show guests to nurturing relationships with past ones, she helps to grow the show’s reach and ensure everything is running smoothly behind the scenes.

Daisy holds a degree in business administration and has held various virtual business and education roles for nearly a decade. From a virtual English teacher, to a global project coordinator, to a freelance graphic designer, she has a broad range of experiences under her belt.

In college, Daisy’s interest in administration work grew as she found that she really enjoys tasks like organizing, executing on ideas, and connecting with her teammates and others she meets in the process of getting things done. At Legacy, she’s delighted that she’s able to marry her skills with her passions as she connects the dots between work and play.

What’s in Daisy’s DNA?

Do the arts and organization mix? They do with Daisy. “I'm very passionate about art. My hobbies include painting, crafting, and, most of the time, graphic designing," she says. "I really love keeping track of my events and planning ahead of time, so I always keep a bulleted journal where I can be organized and creative at the same time."

Here's what the LDNA team has to say about Daisy...

Dr. Roxie says: “Daisy is an incredible help to our full plates. She’s fast, reliable, diligent, and always willing to help with a smile. We can always trust that she’ll get the job done right.”

Amanda says: “Daisy is like the Swiss army knife that every team is missing. Her skills and abilities continue to impress us, and she works through any to-do list in a snap.”

Wendy says: “Daisy has the gift of connection between businesses and people. Whether around the corner or around the world, she knows how to give people and organizations a voice to succeed in their efforts.”