It’s not really about us. It’s about getting your innovation into the hands of the people who need them most.

We wake up each morning thinking about how many technologies and advancements health innovators dream up that end up in a zombie graveyard.

It’s not that their products don’t solve a real problem or aren’t superior to competing solutions. It’s because commercializing an innovation is hard, especially in healthcare.


That’s why we’re here.

We wrote the book on how health innovators maximize market success. Literally. We’ve uncovered the strategies—the good, the bad, and the ugly—that cause innovations to succeed or fail.

Using our proprietary COIQ™ system, we help health innovators go from an idea to full market adoption.




Dr. Roxie Mooney, DBA

Healthcare Commercialization Strategist & Digital Health Advisor

Dr. Roxie Mooney helps health tech innovators unlock their path to profit. She transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. She advises startups and emerging healthcare brands and has been involved in three successful exits. She is the international best selling author of “How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations.”


Wendy Bacigalupi, MSc

Editor in Chief & Chief Storyteller


Brenda A. Barham, MFA-CWE

Marketing Intelligence Officer & Story Spinner


Amy McIntyre

Visual Storyteller


Amand Gaid

Content Marketing Director & Strategy Product Developer


Erin Cece, MBA, MS

Chief Operating Officer & Innovation Manager


Daisy Josol

New Media Coordinator