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In addition to being the only strategist in the world with a doctorate in commercializing healthcare innovation, Dr. Roxie is an author, educator, advisor, and podcaster.
How health innovators can find their path to profitability and win the first 16% of their market
Avoiding and overcoming the biggest pitfalls when bringing a new healthcare idea to market
Tactics and tools to stay in front of key stakeholders in this new virtual world
Product co-creation: Launch your solution in collaboration with users, buyers, and influencers
How branding, positioning, and messaging impact diffusion of your solution
Do you need to pivot? How to assess your options and choose the most viable and profitable pivot strategy
Healthcare Pilots: The Path to Profit or a Death Trap? How to develop a pilot plan that leads to future sales
— Gunter Wessels, PhD, MBA
Founder and Global Practice General Manager of LiquidSMARTS
Dr. Roxie Mooney helps health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. She transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 200+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption.
Now, she translates these academic principles into actionable insights and guidance for health innovators. In addition to speaking at major industry events like HIMSS and the Connected Health Conference, she regularly leads workshops and master classes in collaboration with academic institutions, accelerators, incubators, and associations.
She currently serves as the Healthcare Commercialization Strategist and Digital Health Advisor of Legacy DNA. In this role, she’s advised startups and emerging healthcare brands and has been involved in three successful exits. She’s also the international best-selling author of How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations, as well as host of the podcast and video show “Health Innovators.”
In addition to her strategist and speaking roles, Dr. Roxie is a sought-out educator. She currently serves as an Associate Professor of Marketing at the Jack Welch Management Institute and an Adjunct Professor of Gender Leadership and Coaching and Consulting at Palm Beach Atlantic University. She’s also a Board Member of One Purse, a nonprofit organization committed to restoring the lives and dreams of sex-trafficking survivors.
Dr. Roxie holds a DBA with a Marketing Specialization from Walden University, an MS degree in Organizational Leadership from Palm Beach Atlantic University, and a BA degree in Organizational Communications from Rollins College. She has carried out additional post-graduate studies on Disruptive Strategy under Clayton Christensen at Harvard Business School.
To learn more about Dr. Roxie’s personal and professional work, follow her on LinkedIn: www.linkedin.com/in/roxiemooney.