Alyson Wuamett Alyson Wuamett

Gasp! Are you the HiPPO in the room?

HiPPOs can tank your business if left unchecked. Here are 4 ways to deactivate the HiPPO and get back to the customer's voice... even if the HiPPO is you!

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Daisy Josol Daisy Josol

How to Get Your Healthcare Innovation into the Right Hands

When bringing a healthcare innovation to market, there is a list of considerations that should be reviewed well before you’re ready to launch. Failure to address these considerations - strategically and proactively - can result in serious struggles with gaining a foothold in the market.

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