By now, you’ve surely heard the term “content marketing.” But do you truly understand what it is and how it can help your business? As more and more people turn to the Web to get information, join important discussions, and make purchasing decisions, content marketing becomes increasingly important to a healthcare brand’s bottom line.
Pew Research Center found that in 2012, nearly three-quarters of survey respondents said they searched online for health information. The bottom line: your brand will perform better if you can position yourself and your company as a knowledgeable, trustworthy online thought-leader in your industry – and content marketing is an invaluable tool to accomplish this.
Your Opportunity to Shine
Today’s ubiquity of health is a catch-22 for healthcare brands. Our health is woven into our daily lives, giving infinite opportunities for healthcare brands to add value and diffuse into the marketplace. But as such, the market is inundated with competition. This is where it becomes critical for brands to implement meticulous strategy and purpose in their branding, communications, and marketing efforts. There’s no other way to break through the healthcare haze.
Combining Quality and Strategy
By providing everyone – not just current customers – with content that answers the important health-related questions they’re asking each day, you’re helping to reinforce your brand’s image and build trust from your readers. Your strategy will really shine when you combine this quality content with a strong delivery strategy – the right information, to the right people, at the right time, through the right channel.
The Versatility of Content
When you think of content, you’re probably thinking blog posts. While blogs are a stellar asset to your content marketing strategy, there’s an impressively wide array of choices you have in developing content for your brand. The key is to assess your audience, timing, and goal, then put the pieces together to figure out how best to accomplish it.
Here are some great content marketing tools for any brand’s back pocket:
- Guest blogs
- How-to guides
- Case studies
We Can Help Your Brand
Do you have a content marketing strategy in place? We can help if you can’t quite find your footing or you simply don’t know where to start. Take a look at some stats for a client for which we’ve been implementing a strategic content marketing plan.
Since becoming our client, the brand has seen an amazing 1,588% increase in their Facebook followers. On a single infographic we orchestrated, the brand received more than 300 social media shares on LinkedIn, Facebook, and Twitter. Our whitepaper series has received more than 500 downloads. Altogether, this content marketing strategy has earned the company strong brand recognition from key hard-to-reach prospects that’s aided in generating new business.
Convinced yet? Call us at 407.523.0604 for your free consultation.