Women+ digital health: Bridging the gap in female representation w/ Danika Kelly
Question: What do you do when you have a solution that helps unlock the largest possible target market in the country?
If you answered, dig my heels in and keep going, you’d be right. But when that target market has been historically undervalued and overlooked, you might have your work cut out for you.
Hard work didn’t scare Danika Kelly. She saw value in women’s health where others saw nothing but complications.
And then she rolled up her sleeves and got down to business.
If you’ve been curious about fem tech, or just looking to push social innovation, drive business development, or simply be successful while doing some good in the world, we have you covered in this week’s episode!
Here are the show highlights:
Inclusion criteria and its effect on health tech (2:47)
Fem tech as a stepping stone in female health (4:07)
Social innovation and driving business development (7:13)
Being successful and doing “good” (8:26)
Target markets are fundamental to success (11:20)
The dichotomy and ethics of women’s issues (15:22)
I've spoken with dozens of health innovators, and nearly everyone is trying to figure out their best pivot strategy. But they don't know what to change, how to pivot, or if their new pivot strategy is the right move.
So I went into overdrive putting together a clear, actionable 5-step worksheet that will help you quickly define your most viable and profitable pivot path through the COVID crisis. And I’m giving it to you for FREE — no strings attached at legacy-dna.com/pivot
Guest Bio
Danika Kelly is the CEO and co-founder of My Normative. She is also a health and wellness professional and trained socio-cultural scholar in issues surrounding female health and representation.
For the past 14 years, she’s worked globally focusing on health advancement and knowledge translation in developing economies.
Her strong history of leadership excellence in the social innovation space has earned her awards and recognition from Telus and The Future of Good, FemTech Analytics, Alberta Women Entrepreneurs, and more.
If you want more information about Danika Kelly and her work, visit the MyNormative.ca website or, you can find her on LinkedIn @Danika Kelly