LISTEN TO THE COIQ PODCAST:

  • Telemedicine is here to stay. What to expect the day after w/ Joe Kvedar

A PODCAST FOR INNOVATORS, BY INNOVATORS

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WATCH, LISTEN & LEARN FROM HEALTHCARE'S BRIGHTEST LEADERS.

  • COIQ Video & Podcast Episodes
  • Blogs
  • Other Resources
  • Customer Stories
COIQ Gunter Wessels

COIQ Video & Podcast

One critical thing you need to increase adoption w/ Gunter Wessels
HIS Erik Osland

COIQ Video & Podcast

Is building culture that important in the early days of a startup? w/ Erik Osland

COIQ Video & Podcast

Undertaking the risks necessary to grow your innovation w/ Frank Ricotta

COIQ Video & Podcast

Our own pivot: Why we’re rebranding the show w/ Dr. Roxie
COIQ Michael Bidu

COIQ Video & Podcast

Behind the scenes with the world’s 1st true virtual global digital health accelerator with Michael Bidu
COIQ Lee Greene

COIQ Video & Podcast

Serial entrepreneur and mentor explains how collaboration could reshape healthcare w/ Lee Greene
COIQ Lonney Stormo

COIQ Video & Podcast

Are messaging and branding really important for a healthcare startup? w/ Lonny Stormo
COIQ Larry Jasinski

COIQ Video & Podcast

Creating a reimbursement path w/ 3X entrepreneur Larry Jasinski
COIQ Richard Lin

COIQ Video & Podcast

How to generate sales before you even have a product w/ Richard Lin
COIQ Jorge Sanchez

COIQ Video & Podcast

Yes, you can conduct a virtual pilot w/ Jorge Sanchez
COIQ Yossuf Albanawi

COIQ Video & Podcast

Why you can't afford to skip customer discovery w/ Yossuf Albanawi
COIQ Daniel Levitt

COIQ Video & Podcast

7X serial entrepreneur sells to Microsoft and gives us his winning strategies w/ Daniel Levitt
COIQ Eran Kabakov

COIQ Video & Podcast

The emotional roller coaster of building a digital health company w/ Eran Kabakov

COIQ Video & Podcast

How a quick product and market expansion can keep the momentum going w/ Varun Goyal

COIQ Video & Podcast

How one millennial founder is building his healthcare startup w/ Evan Ehrenberg
COIQ with Dr. Roxie- Kent Dicks

COIQ Video & Podcast

Lessons from a serial healthcare entrepreneur w/ Kent Dicks

COIQ Video & Podcast

3 strategic approaches for weathering long-term and near term crisis w/ Farrukh Khan

COIQ Video & Podcast

Co-creation and connections: Managing a startup in times of crisis w/ Katherine Jin
COIQ Pradeep Goel

COIQ Video & Podcast

The cornerstones to commercializing a healthcare innovation w/ Pradeep Goel

COIQ Video & Podcast

When no = yes! Finding invaluable insights w/ Ariel Efergan

COIQ Video & Podcast

Pitching investors during the pandemic and adapting to new market conditions w/ Ana Gomez del Campo

COIQ Video & Podcast

Slow-go? No-go! Business relationships require agility w/ John Hui

COIQ Video & Podcast

Not every pivot is a bad pivot w/ Ruchin Kansal

COIQ Video & Podcast

Can you seize the moment? w/ Fereydoun Taslimi

COIQ Video & Podcast

Disruptive innovation and the path forward w/ David Huizenga

COIQ Video & Podcast

How one innovator goes B2C to circumvent the payer reimbursement system w/ Jo Bhakdi

COIQ Video & Podcast

Relationship building, pivots, and making a difference w/ Hila Goldman-Aslan

COIQ Video & Podcast

From the operating room to the boardroom: How to recognize opportunity and navigate innovation w/ David Pearlstone

COIQ Video & Podcast

Getting ready for the "day after" w/ Eran Ofir

COIQ Video & Podcast

With slowing investor funding, healthcare innovators and startups rely on creativity to stay relevant w/ Kelli Murray

COIQ Video & Podcast

Oh sh*t, I launched 2 weeks before the virus! w/ Dr. Tony Rocklin

COIQ Video & Podcast

Innovating on the front lines: Finding inspiration and direction during a pandemic w/ Dr. Sandeep Jain

COIQ Video & Podcast

How AireHealth used co-creation to find the right pivot w/ Stacie Ruth

COIQ Video & Podcast

Telemedicine is here to stay. What to expect the day after w/ Joe Kvedar

COIQ Video & Podcast

How a big company pivots like a lean start up w/ Sheila Loy

COIQ Video & Podcast

Who's laughing now? The upside of a risky market strategy w/ Emrah Gultekin

COIQ Video & Podcast

Pandemic Silver Linings: Relationships, Selling, and Adapting w/Bryan Graven

COIQ Video & Podcast

How a Quick COVID Pivot Got Clearstep Featured on TechCrunch w/ Adeel Malik

COIQ Video & Podcast

Finding Order in Chaos: How to Launch in a Rapidly Changing Healthcare Landscape w/ Anthony Dohrmann

COIQ Video & Podcast

Think Twice Before Launching B2C: How Satish Movva’s B2B Strategy Skyrocketed His Award-Winning Wearable Tech

COIQ Video & Podcast

The Curious Case of a Health System That’s Actually Prioritizing Innovation w/ Pothik Chatterjee

COIQ Video & Podcast

Why Every Innovator Needs a Framework: Key Checkpoints and Tips for Success w/ Jon Warner

COIQ Video & Podcast

How to Pinpoint the Clinical Problem and Leverage the Unmet Need for Your New Tech w/ Kimon Angelides

COIQ Video & Podcast

3 Challenges That Require Innovators to Interlace Business and Clinical Skills w/ Dr. Erkan Hassan

COIQ Video & Podcast

How Startups Can Create Value as They Navigate Healthcare's Shift to Risk-Based Models w/ David Johnson

COIQ Video & Podcast

Slicing Pie: A Better Model For Splitting Equity in Early Stage Innovation w/Mike Moyer

COIQ Video & Podcast

Obvious But Often Overlooked Strategies that Impact Market Success w/Julie Mann

COIQ Video & Podcast

Michael Eckhardt On Crossing the Chasm Between Early Market Success & Main Marketplace Adoption

COIQ Video & Podcast

Purpose-Oriented Innovation & Internal Adoption In Large Health Networks w/Sandra Powell-Elliott

COIQ Video & Podcast

How Health System Adoption, Hiring Models & Consumer Behavior Impacts the Success of Innovations w/Roger Jansen

COIQ Video & Podcast

How Self-Insured Employers & Benefits Brokers Might Be the Most Fertile Ground for Innovation in Healthcare w/Dave Chase

COIQ Video & Podcast

Dr. Grace Terrell On Implementing Commercialization Strategies & Tactics

COIQ Video & Podcast

Commercializing in a Noisy, Regulated Marketplace w/Lisa Suennen

COIQ Video & Podcast

Overcoming Innovation Hurdles & High Failure Rate w/Stacie Ruth

COIQ Video & Podcast

Physician Co-Creation, Multi-Sided Markets & Planning Early for Commercialization w/Robbie Cape and Brad Younggren

COIQ Video & Podcast

Why Waterfall Doesn't Work & How to Manage Strategy

COIQ Video & Podcast

The 3 Lenses of Innovation that Influence Market Success

COIQ Video & Podcast

Gaining Payer Adoption of Your Healthcare Innovation w/ Dr. Robert Groves

COIQ Video & Podcast

How Innovators Can Increase Their Chances of Market Success w/Matthew Holt

COIQ Video & Podcast

Nurse-Led Innovation & The Importance of Nursing Input in the Development of Technology w/Dr. Bonnie Clipper

COIQ Video & Podcast

How to Understand the Ecosystem Around Healthcare Innovation w/Paulo Machado

COIQ Video & Podcast

How to Launch a Breakthrough Innovation From Concept to Mass Adoption w/Sarah Sossong

COIQ Video & Podcast

Understanding the Privacy Regulations and Legislation Affecting Digital Health Innovators w/Lucia Savage

COIQ Video & Podcast

Physician Turned Entrepreneur: A Formula for Innovation Success w/Dr. Tal Rapke

COIQ Video & Podcast

How to Find Success with Radical Innovations, Establish a New Category & Cut Through the Noise w/Michael Dermer

COIQ Video & Podcast

What It's Really Like to Ride the "Roller Coaster" of Healthcare Innovation w/Meghan Conroy

COIQ Video & Podcast

Digital Medicine, Messaging Strategies & Improving the Efficiency of Adoption w/Dr. Ashish Atreja

COIQ Video & Podcast

Product Co-Creation, Adoption Strategies & The Power of Engaging with Patient Leaders w/David Goldsmith

COIQ Video & Podcast

Bridging the Gap Between Academia and Entrepreneurship in Evidence-Based Digital Health w/Dr. Kate Wolin

COIQ Video & Podcast

The Beauty of Rapid Cycle Innovation w/Jeff Gasser

COIQ Video & Podcast

The 3 Unspoken Languages of Healthcare Innovation w/ Dr. Paul Markham

COIQ Video & Podcast

The Keys to Launching a Successful Pilot

COIQ Video & Podcast

3 Vital Techniques Every Innovation Leader Needs to Include in Their Commercialization Plan w/John Sharp

COIQ Video & Podcast

The Difference Between Launch & Commercialization

COIQ Video & Podcast

How to Avoid Pilot Purgatory in Healthcare Innovation w/Dr. Joseph Kvedar, VP of Connected Health with Partners ...

COIQ Video & Podcast

How to Build Healthcare Innovations With a Bottom-Up Business Case w/Ed Bukstel
Check Out More Episodes
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3 Challenges Every Health Innovator Must Overcome to Thrive
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What’s the Difference Between Launching and Commercializing a Healthcare Innovation?
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How to Get Your Healthcare Innovation into the Right Hands
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How Should You Price Your Healthcare Innovation to Attract Customers, Cover Costs & (Gasp) Make a Profit?
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Building Digital Communications for Better Patient-Centered Clinical Programs
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Commercialization of Pharmaceuticals: Overcoming the Challenges of Marketing New Therapies
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How Innovative Healthcare Businesses Are Turning Marketing Costs into Profit
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Specialty Pharmacy Trends: The Growing Role of Consumerism
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How to Create Targeted Content for Each Stage of the Buyer's Journey in Healthcare
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Trade Show Follow-Up: How to Use Your Content for Engagement and Lead Nurturing
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Stop Being Boring! Boring Marketing Is Invisible
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Legacy DNA Marketing Group Launches Mind Science Team to Help Healthcare Brands Optimize Financial Outcomes, Modify ...
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Legacy DNA Combines Science, Storytelling, and a Fresh Perspective to Tackle the Healthcare Industry’s 90 Percent ...

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How to Avoid "Death by Pilot" When Validating Your Healthcare Innovation
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Story Spinning: An Age-Old Practice Revisited for 21st Century Healthcare
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Inward and Outward: True Healthcare Innovation Works in Both Directions

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Why Your Healthcare Innovation Needs More Than Just a Go-to-Market Strategy or Strategic Marketing Plan

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Create a Powerful Strategic Business and Marketing Plan for 2018

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Healthcare Marketing Based on Science Equals Better Results

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Healthcare Technology Innovation: Brand It to Diffuse It

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Can a Journey Map Help Improve the Patient Experience?

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How Healthcare Brands Can Crush it with Content Marketing

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How Branding Impacts Diffusion of Your Health Tech Innovation

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Changing Patient Behavior: How Specialty Pharmacies Can Improve Outcomes

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Strategize, Specialize, Innovate: How to Differentiate Your Specialty Pharmacy

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Healthcare Consumerism Is Here. Is Your Business Model Ready?

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Healthcare Consumerism: How Will You Get People to Come to You?

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The Healthcare Innovation Boom: When to Explore it, When to Exploit it

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How Buyer Personas Help to Code Your Brand’s Marketing DNA

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Why Storytelling Matters, Especially in Healthcare Marketing

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You've Launched a Healthcare App, Now What?

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Why Is Social Listening Important in Healthcare?

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2016 Consumerism and Healthcare Mashups: Creative Partnerships

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17 Trends Affecting Healthcare in 2016

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What Every Healthcare Brand Needs to Know About the Pendulum Effect

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21st Century Healthcare Marketing: Go Mobile or Go Home

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Getting a Jump on 2016’s Healthcare Trends

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5 Tips for Using Text Messaging as a Healthcare Marketing Channel

Blog

Are You Ready for the 2015 Connected Health Symposium?

Blog

3 Ways that Video Marketing Boosts Your Healthcare Brand

Blog

Patient Surveys: How to See if Your Patients Are Truly “Very Satisfied”

Blog

Why Specialty Pharmacies Need Social Media Presence

Blog

Start with Why: How to Lead in the Healthcare Industry

Blog

Why SEO Is Important for Specialty Pharmacy Marketing

Blog

Watch Your Language! The Language of Medication Adherence and Compliance, that is

Blog

Infographic: 17 Trends Driving and Shaping Healthcare

Blog

Launching Healthcare Innovations: The Power of Partnerships & Alliances

Blog

How Social Media Can Skyrocket Your Healthcare Brand

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A Specialty Pharmacy’s Place in the Connected Health World

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So You Think You Can Do Marketing?

Blog

How Specialty Pharmacies Can Use Mind Genomics® to Improve Medication Adherence

Blog

CRM Comparison Guide: What You Should Know When Choosing A CRM

Blog

17 Trends Driving and Shaping the Healthcare Market

Blog

Mind Genomics: The Solution to Costly Trial and Error Healthcare Marketing

Blog

Is Your Healthcare Marketing Based on Facts or Opinions?

Blog

Gladwellian Healthcare: How to Pursue Your Brand’s Tipping Point

Blog

Marketing Communications: It’s Not All About You

Blog

Women Control the Marketplace – and Your Healthcare Brand’s Success

Blog

Old Healthcare Marketing Strategies Die Hard

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Mind Genomics: Sequencing the Mind of the Consumer

Blog

Healthcare Services Marketing: How the Four P’s Become Seven P’s

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21st Century Healthcare: Is Health Insurance the New Car Insurance?

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You Have an Amazing New Healthcare Innovation, Now What?

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Tapping into Connected Health: The Digitization of Healthcare

Blog

mHealth Summit 2014 Highlights

Blog

2014 mHealth Summit: The World’s Largest mHealth Event

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Who’s in Charge, Provider or Patient?

Blog

Making Sure Your Healthcare Innovation Doesn't Flop

Blog

Sometimes Innovators Lose and Followers Win: Why Timing Is (and Isn’t) Everything

Blog

2014 Connected Health Symposium: Catalyzing the Digital Health Industry

Blog

Top 3 Ways to Differentiate Your Healthcare Brand

Blog

Will Apple's iCloud Misfortune Affect Healthcare’s Apprehension to “Go Digital?”

Blog

How to Effectively Market Your Healthcare Innovation: 8 Dimensions of Commercial Success

Blog

Stop Being Boring! Boring Marketing Is Invisible.
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Infographic

Infographic: Strategies & Tactics for Commercializing Your Healthcare Innovation

eBook,

11 Wildly Successful Business Pivots in Disruptive Times
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Infographic

Launch vs. Commercialization Strategy Guide & Checklist
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Infographic

Discover The Drivers, Shapers, and Game Changers of Healthcare in 2019
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eBook

eBook - Agile Marketing
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eBook

Launching and Commercializing An Innovation in Healthcare
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Check List

Launching a Healthcare Innovation: What to Look for when Hiring an Agency
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Tip Sheet

9 Tips for Selling to the Healthcare Market
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Infographic

See The 2018 Drivers, Shapers, and Game Changers of Healthcare
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Compelling Healthcare Stories: Using Art & Science to Dig Into Your Story DNA
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White Paper

10 Steps to Healthcare Technology Innovation Success
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eBook

Health Leaders Beware -  Unlikely Partnerships Are Disrupting to the Healthcare Industry
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White Paper

10 Strategies to Differentiate Your Specialty Pharmacy
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Peer-Reviewed Article

How Leaders Market and Commercialize Healthcare Technology Innovation

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ParcelShield Takes on Industry Leader — Becomes the Industry Standard for Package Protection & Management
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Client Success Story

AireHealth Puts Early Adoption and Co-Creation Strategies to the Test
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Client Success Story

From Coasting Along to Taking Proactive Action, AlliantRx Discovers Success With Legacy DNA
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How This Underdog Earned National Retail Shelf Space Over Industry Giants
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How Axium Healthcare Pharmacy Grew from 50M to 500M and Became an Attractive Acquisition Target for The Kroger Co.
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From Ad-Hoc Tactics to Strategies Based on Marketing Science and Best Practices

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