LISTEN TO THE COIQ PODCAST:

  • Telemedicine is here to stay. What to expect the day after w/ Joe Kvedar

A PODCAST FOR INNOVATORS, BY INNOVATORS

Subscribe Legacy DNA on YouTube and wherever you get podcasts.

WATCH, LISTEN & LEARN FROM HEALTHCARE'S BRIGHTEST LEADERS.

  • COIQ Video & Podcast Episodes
  • Blogs
  • Other Resources
  • Customer Stories

COIQ Video & Podcast

What successful followers do: Time-to-market decisions w/Kevin Dillard

COIQ Video & Podcast

It’s not about you, it never was w/ David Fishbach

COIQ Video & Podcast

How to build a better lemonade stand w/ Dave Whelan

COIQ Video & Podcast

Find your joy: The link between health and entrepreneurial success w/ Martin Pazzani

COIQ Video & Podcast

Be encouraged: How to grow a positive culture from day 1 w/ Derrick Miles
HIS Lydia Zeller

COIQ Video & Podcast

Pivoting your way to profit w/ Lydia Zeller
HIS Executive Briefing

COIQ Video & Podcast

Breaking through the status quo and dethroning incumbents with Brent Wright, Howard Rosen and Jeffrey Carlisle
HIS George Makhoul

COIQ Video & Podcast

How proper positioning increases your chances of success  w/ George Makhoul
HIS Steve Sapot

COIQ Video & Podcast

How to turn the focus from tech-centered to customer-centered w/ Steve Sapot
HIS Jason Mellad

COIQ Video & Podcast

“Discovering” the key to building a successful startup w/ Jason Mellad
HIS Steve Anderson

COIQ Video & Podcast

How Amazon’s growth principles apply to healthcare w/ Steve Anderson, author of “The Bezos Letters”
HIS Nicola Brown

COIQ Video & Podcast

De-risk your startup: The academic-entrepreneur advantage w/ Nicola Brown
COIQ Gunter Wessels

COIQ Video & Podcast

One critical thing you need to increase adoption w/ Gunter Wessels
HIS Erik Osland

COIQ Video & Podcast

Is building culture that important in the early days of a startup? w/ Erik Osland

COIQ Video & Podcast

Undertaking the risks necessary to grow your innovation w/ Frank Ricotta

COIQ Video & Podcast

Our own pivot: Why we’re rebranding the show w/ Dr. Roxie
COIQ Michael Bidu

COIQ Video & Podcast

Behind the scenes with the world’s 1st true virtual global digital health accelerator with Michael Bidu
COIQ Lee Greene

COIQ Video & Podcast

Serial entrepreneur and mentor explains how collaboration could reshape healthcare w/ Lee Greene
COIQ Lonney Stormo

COIQ Video & Podcast

Are messaging and branding really important for a healthcare startup? w/ Lonny Stormo
COIQ Larry Jasinski

COIQ Video & Podcast

Creating a reimbursement path w/ 3X entrepreneur Larry Jasinski
COIQ Richard Lin

COIQ Video & Podcast

How to generate sales before you even have a product w/ Richard Lin
COIQ Jorge Sanchez

COIQ Video & Podcast

Yes, you can conduct a virtual pilot w/ Jorge Sanchez
COIQ Yossuf Albanawi

COIQ Video & Podcast

Why you can't afford to skip customer discovery w/ Yossuf Albanawi
COIQ Daniel Levitt

COIQ Video & Podcast

7X serial entrepreneur sells to Microsoft and gives us his winning strategies w/ Daniel Levitt
COIQ Eran Kabakov

COIQ Video & Podcast

The emotional roller coaster of building a digital health company w/ Eran Kabakov

COIQ Video & Podcast

How a quick product and market expansion can keep the momentum going w/ Varun Goyal

COIQ Video & Podcast

How one millennial founder is building his healthcare startup w/ Evan Ehrenberg
COIQ with Dr. Roxie- Kent Dicks

COIQ Video & Podcast

Lessons from a serial healthcare entrepreneur w/ Kent Dicks

COIQ Video & Podcast

3 strategic approaches for weathering long-term and near term crisis w/ Farrukh Khan

COIQ Video & Podcast

Co-creation and connections: Managing a startup in times of crisis w/ Katherine Jin
COIQ Pradeep Goel

COIQ Video & Podcast

The cornerstones to commercializing a healthcare innovation w/ Pradeep Goel

COIQ Video & Podcast

When no = yes! Finding invaluable insights w/ Ariel Efergan

COIQ Video & Podcast

Pitching investors during the pandemic and adapting to new market conditions w/ Ana Gomez del Campo

COIQ Video & Podcast

Slow-go? No-go! Business relationships require agility w/ John Hui

COIQ Video & Podcast

Not every pivot is a bad pivot w/ Ruchin Kansal

COIQ Video & Podcast

Can you seize the moment? w/ Fereydoun Taslimi

COIQ Video & Podcast

Disruptive innovation and the path forward w/ David Huizenga

COIQ Video & Podcast

How one innovator goes B2C to circumvent the payer reimbursement system w/ Jo Bhakdi

COIQ Video & Podcast

Relationship building, pivots, and making a difference w/ Hila Goldman-Aslan

COIQ Video & Podcast

From the operating room to the boardroom: How to recognize opportunity and navigate innovation w/ David Pearlstone

COIQ Video & Podcast

Getting ready for the "day after" w/ Eran Ofir

COIQ Video & Podcast

With slowing investor funding, healthcare innovators and startups rely on creativity to stay relevant w/ Kelli Murray

COIQ Video & Podcast

Oh sh*t, I launched 2 weeks before the virus! w/ Dr. Tony Rocklin

COIQ Video & Podcast

Innovating on the front lines: Finding inspiration and direction during a pandemic w/ Dr. Sandeep Jain

COIQ Video & Podcast

How AireHealth used co-creation to find the right pivot w/ Stacie Ruth

COIQ Video & Podcast

Telemedicine is here to stay. What to expect the day after w/ Joe Kvedar

COIQ Video & Podcast

How a big company pivots like a lean start up w/ Sheila Loy

COIQ Video & Podcast

Who's laughing now? The upside of a risky market strategy w/ Emrah Gultekin

COIQ Video & Podcast

Pandemic Silver Linings: Relationships, Selling, and Adapting w/Bryan Graven

COIQ Video & Podcast

How a Quick COVID Pivot Got Clearstep Featured on TechCrunch w/ Adeel Malik

COIQ Video & Podcast

Finding Order in Chaos: How to Launch in a Rapidly Changing Healthcare Landscape w/ Anthony Dohrmann

COIQ Video & Podcast

Think Twice Before Launching B2C: How Satish Movva’s B2B Strategy Skyrocketed His Award-Winning Wearable Tech

COIQ Video & Podcast

The Curious Case of a Health System That’s Actually Prioritizing Innovation w/ Pothik Chatterjee

COIQ Video & Podcast

Why Every Innovator Needs a Framework: Key Checkpoints and Tips for Success w/ Jon Warner

COIQ Video & Podcast

How to Pinpoint the Clinical Problem and Leverage the Unmet Need for Your New Tech w/ Kimon Angelides

COIQ Video & Podcast

3 Challenges That Require Innovators to Interlace Business and Clinical Skills w/ Dr. Erkan Hassan

COIQ Video & Podcast

How Startups Can Create Value as They Navigate Healthcare's Shift to Risk-Based Models w/ David Johnson

COIQ Video & Podcast

Slicing Pie: A Better Model For Splitting Equity in Early Stage Innovation w/Mike Moyer

COIQ Video & Podcast

Obvious But Often Overlooked Strategies that Impact Market Success w/Julie Mann

COIQ Video & Podcast

Michael Eckhardt On Crossing the Chasm Between Early Market Success & Main Marketplace Adoption

COIQ Video & Podcast

Purpose-Oriented Innovation & Internal Adoption In Large Health Networks w/Sandra Powell-Elliott

COIQ Video & Podcast

How Health System Adoption, Hiring Models & Consumer Behavior Impacts the Success of Innovations w/Roger Jansen

COIQ Video & Podcast

How Self-Insured Employers & Benefits Brokers Might Be the Most Fertile Ground for Innovation in Healthcare w/Dave Chase

COIQ Video & Podcast

Dr. Grace Terrell On Implementing Commercialization Strategies & Tactics

COIQ Video & Podcast

Commercializing in a Noisy, Regulated Marketplace w/Lisa Suennen

COIQ Video & Podcast

Overcoming Innovation Hurdles & High Failure Rate w/Stacie Ruth

COIQ Video & Podcast

Physician Co-Creation, Multi-Sided Markets & Planning Early for Commercialization w/Robbie Cape and Brad Younggren

COIQ Video & Podcast

Why Waterfall Doesn't Work & How to Manage Strategy

COIQ Video & Podcast

The 3 Lenses of Innovation that Influence Market Success

COIQ Video & Podcast

Gaining Payer Adoption of Your Healthcare Innovation w/ Dr. Robert Groves

COIQ Video & Podcast

How Innovators Can Increase Their Chances of Market Success w/Matthew Holt

COIQ Video & Podcast

Nurse-Led Innovation & The Importance of Nursing Input in the Development of Technology w/Dr. Bonnie Clipper

COIQ Video & Podcast

How to Understand the Ecosystem Around Healthcare Innovation w/Paulo Machado

COIQ Video & Podcast

How to Launch a Breakthrough Innovation From Concept to Mass Adoption w/Sarah Sossong

COIQ Video & Podcast

Understanding the Privacy Regulations and Legislation Affecting Digital Health Innovators w/Lucia Savage

COIQ Video & Podcast

Physician Turned Entrepreneur: A Formula for Innovation Success w/Dr. Tal Rapke

COIQ Video & Podcast

How to Find Success with Radical Innovations, Establish a New Category & Cut Through the Noise w/Michael Dermer

COIQ Video & Podcast

What It's Really Like to Ride the "Roller Coaster" of Healthcare Innovation w/Meghan Conroy

COIQ Video & Podcast

Digital Medicine, Messaging Strategies & Improving the Efficiency of Adoption w/Dr. Ashish Atreja

COIQ Video & Podcast

Product Co-Creation, Adoption Strategies & The Power of Engaging with Patient Leaders w/David Goldsmith

COIQ Video & Podcast

Bridging the Gap Between Academia and Entrepreneurship in Evidence-Based Digital Health w/Dr. Kate Wolin

COIQ Video & Podcast

The Beauty of Rapid Cycle Innovation w/Jeff Gasser

COIQ Video & Podcast

The 3 Unspoken Languages of Healthcare Innovation w/ Dr. Paul Markham

COIQ Video & Podcast

The Keys to Launching a Successful Pilot

COIQ Video & Podcast

3 Vital Techniques Every Innovation Leader Needs to Include in Their Commercialization Plan w/John Sharp

COIQ Video & Podcast

The Difference Between Launch & Commercialization

COIQ Video & Podcast

How to Avoid Pilot Purgatory in Healthcare Innovation w/Dr. Joseph Kvedar, VP of Connected Health with Partners ...

COIQ Video & Podcast

How to Build Healthcare Innovations With a Bottom-Up Business Case w/Ed Bukstel
Check Out More Episodes
See Less Episodes

Blog

Don’t miss Dr. Roxie’s interview with Shahid Shaw on The #HCBiz Show

Blog

Join our exclusive webinar with HIMSS on June 26!

Blog

Health innovators: Turn this crisis into your success! 6 critical pivot lenses you need to look through

Blog

What’s your COIQ™ score? Why should you care?

Blog

5 Must-Have Components in your Early Adoption Strategy
LDNAM-412 blog-Why Is Developing a Commercialization Plan for Healthcare Innovations so Hard - hero banner

Blog

Why is Developing a Commercialization Plan for Healthcare Innovations so Hard?
LDNAM-416 blog-Trough of Sorrow - hero banner (5)

Blog

3 Tips to Help Discouraged Healthcare Startups Navigate the "Trough of Sorrow"
LDNAM-408 blog-3 Challenges Health Innovators Must Overcome-Hero banner

Blog

3 Challenges Every Health Innovator Must Overcome to Thrive
LDNA Blog-Difference Between Launching & Commercializing-Banner Hero

Blog

What’s the Difference Between Launching and Commercializing a Healthcare Innovation?
How to Get Your Healthcare Innovation into the Right Hands blog-narrow

Blog

How to Get Your Healthcare Innovation into the Right Hands
How Should Your Price Your Healthcare Innovation-Narrow

Blog

How Should You Price Your Healthcare Innovation to Attract Customers, Cover Costs & (Gasp) Make a Profit?
Building Digital Communications for Better Patient-Centered Clinical Programs blog-01

Blog

Building Digital Communications for Better Patient-Centered Clinical Programs
Commercialization of Pharmaceuticals- Overcoming the Challenges of Marketing New Therapies blog-01

Blog

Commercialization of Pharmaceuticals: Overcoming the Challenges of Marketing New Therapies
How Innovative Healthcare Businesses Are Turning Marketing Costs into Profit blog-01

Blog

How Innovative Healthcare Businesses Are Turning Marketing Costs into Profit
Specialty Pharmacy Trends- The Growing Role of Consumerism blog-01

Blog

Specialty Pharmacy Trends: The Growing Role of Consumerism
How to Create Targeted Content for Each Stage of the Buyer's Journey in Healthcare blog-Hero image-01

Blog

How to Create Targeted Content for Each Stage of the Buyer's Journey in Healthcare
Trade Show Follow-Up- How to Use Your Content for Engagement and Lead Nurturing blog-01

Blog

Trade Show Follow-Up: How to Use Your Content for Engagement and Lead Nurturing
Stop Being Boring! Boring Marketing Is Invisible-blog-01

Blog

Stop Being Boring! Boring Marketing Is Invisible
Legacy DNA Marketing Group Launches Mind Science Team blog-01B

Blog

Legacy DNA Marketing Group Launches Mind Science Team to Help Healthcare Brands Optimize Financial Outcomes, Modify ...
Legacy DNA Marketing Group Celebrates Eight Years of Science-Backed Healthcare Marketing Success blog graphic-01

Blog

Legacy DNA Marketing Group Celebrates Eight Years by Offering a Free 8-Point Marketing Assessment to Qualified ...

Blog

Legacy DNA Combines Science, Storytelling, and a Fresh Perspective to Tackle the Healthcare Industry’s 90 Percent ...

Blog

How to Avoid "Death by Pilot" When Validating Your Healthcare Innovation
Story Spinning- An Age-Old Practice Revisited for 21st Century Healthcare blog-01

Blog

Story Spinning: An Age-Old Practice Revisited for 21st Century Healthcare
Inward and Outward- True Healthcare Innovation Works in Both Directions blog-01-2

Blog

Inward and Outward: True Healthcare Innovation Works in Both Directions

Blog

Why Your Healthcare Innovation Needs More Than Just a Go-to-Market Strategy or Strategic Marketing Plan

Blog

Create a Powerful Strategic Business and Marketing Plan for 2018

Blog

Healthcare Marketing Based on Science Equals Better Results

Blog

Healthcare Technology Innovation: Brand It to Diffuse It

Blog

Can a Journey Map Help Improve the Patient Experience?

Blog

How Healthcare Brands Can Crush it with Content Marketing

Blog

How Branding Impacts Diffusion of Your Health Tech Innovation

Blog

Changing Patient Behavior: How Specialty Pharmacies Can Improve Outcomes

Blog

Strategize, Specialize, Innovate: How to Differentiate Your Specialty Pharmacy

Blog

Healthcare Consumerism Is Here. Is Your Business Model Ready?

Blog

Healthcare Consumerism: How Will You Get People to Come to You?

Blog

The Healthcare Innovation Boom: When to Explore it, When to Exploit it

Blog

How Buyer Personas Help to Code Your Brand’s Marketing DNA

Blog

Why Storytelling Matters, Especially in Healthcare Marketing

Blog

You've Launched a Healthcare App, Now What?

Blog

Why Is Social Listening Important in Healthcare?

Blog

2016 Consumerism and Healthcare Mashups: Creative Partnerships

Blog

17 Trends Affecting Healthcare in 2016

Blog

What Every Healthcare Brand Needs to Know About the Pendulum Effect

Blog

21st Century Healthcare Marketing: Go Mobile or Go Home

Blog

Getting a Jump on 2016’s Healthcare Trends

Blog

5 Tips for Using Text Messaging as a Healthcare Marketing Channel

Blog

Are You Ready for the 2015 Connected Health Symposium?

Blog

3 Ways that Video Marketing Boosts Your Healthcare Brand

Blog

Patient Surveys: How to See if Your Patients Are Truly “Very Satisfied”

Blog

Why Specialty Pharmacies Need Social Media Presence

Blog

Start with Why: How to Lead in the Healthcare Industry

Blog

Why SEO Is Important for Specialty Pharmacy Marketing

Blog

Watch Your Language! The Language of Medication Adherence and Compliance, that is

Blog

Infographic: 17 Trends Driving and Shaping Healthcare

Blog

Launching Healthcare Innovations: The Power of Partnerships & Alliances

Blog

How Social Media Can Skyrocket Your Healthcare Brand

Blog

A Specialty Pharmacy’s Place in the Connected Health World

Blog

So You Think You Can Do Marketing?

Blog

How Specialty Pharmacies Can Use Mind Genomics® to Improve Medication Adherence

Blog

CRM Comparison Guide: What You Should Know When Choosing A CRM

Blog

17 Trends Driving and Shaping the Healthcare Market

Blog

Mind Genomics: The Solution to Costly Trial and Error Healthcare Marketing

Blog

Is Your Healthcare Marketing Based on Facts or Opinions?

Blog

Gladwellian Healthcare: How to Pursue Your Brand’s Tipping Point

Blog

Marketing Communications: It’s Not All About You

Blog

Women Control the Marketplace – and Your Healthcare Brand’s Success

Blog

Old Healthcare Marketing Strategies Die Hard

Blog

Mind Genomics: Sequencing the Mind of the Consumer

Blog

Healthcare Services Marketing: How the Four P’s Become Seven P’s

Blog

21st Century Healthcare: Is Health Insurance the New Car Insurance?

Blog

You Have an Amazing New Healthcare Innovation, Now What?

Blog

Tapping into Connected Health: The Digitization of Healthcare

Blog

mHealth Summit 2014 Highlights

Blog

2014 mHealth Summit: The World’s Largest mHealth Event

Blog

Who’s in Charge, Provider or Patient?

Blog

Making Sure Your Healthcare Innovation Doesn't Flop

Blog

Sometimes Innovators Lose and Followers Win: Why Timing Is (and Isn’t) Everything

Blog

2014 Connected Health Symposium: Catalyzing the Digital Health Industry

Blog

Top 3 Ways to Differentiate Your Healthcare Brand

Blog

Will Apple's iCloud Misfortune Affect Healthcare’s Apprehension to “Go Digital?”

Blog

How to Effectively Market Your Healthcare Innovation: 8 Dimensions of Commercial Success

Blog

Stop Being Boring! Boring Marketing Is Invisible.
LDNA Reource page graphic - Case for Commercializing HC Innovation infographic

Infographic

Infographic: Strategies & Tactics for Commercializing Your Healthcare Innovation

eBook,

11 Wildly Successful Business Pivots in Disruptive Times
LDNAM-527 Resource graphic_Strategy and Checklist-18

Infographic

Launch vs. Commercialization Strategy Guide & Checklist
LDNAM-466 Healthcare Trends Resource page graphic

Infographic

Discover The Drivers, Shapers, and Game Changers of Healthcare in 2019
LDNA-333 Resource Page graphic-Agile Marketing

eBook

eBook - Agile Marketing
LDNA Resource graphic-Launching and Commercializing an Innovation

eBook

Launching and Commercializing An Innovation in Healthcare
Launching a Healthcare Innovation resource image

Check List

Launching a Healthcare Innovation: What to Look for when Hiring an Agency
9 Tips resource image

Tip Sheet

9 Tips for Selling to the Healthcare Market
Healthcare trends 2018 resource image

Infographic

See The 2018 Drivers, Shapers, and Game Changers of Healthcare
Art and Science resource image

Infographic

Compelling Healthcare Stories: Using Art & Science to Dig Into Your Story DNA
Healthcare Innovation whitepaper resource image

White Paper

10 Steps to Healthcare Technology Innovation Success
Health Leaders Beware resource image

eBook

Health Leaders Beware -  Unlikely Partnerships Are Disrupting to the Healthcare Industry
LDNA Resource page - 10 Strategies Whitepaper graphic

White Paper

10 Strategies to Differentiate Your Specialty Pharmacy
JBEP Article resource image

Peer-Reviewed Article

How Leaders Market and Commercialize Healthcare Technology Innovation

Client Success Story

ParcelShield Takes on Industry Leader — Becomes the Industry Standard for Package Protection & Management

Client Success Story

AireHealth Puts Early Adoption and Co-Creation Strategies to the Test

Client Success Story

From Coasting Along to Taking Proactive Action, AlliantRx Discovers Success With Legacy DNA

Client Success Story

How This Underdog Earned National Retail Shelf Space Over Industry Giants

Client Success Story

How Axium Healthcare Pharmacy Grew from 50M to 500M and Became an Attractive Acquisition Target for The Kroger Co.

Client Success Story

From Ad-Hoc Tactics to Strategies Based on Marketing Science and Best Practices

Copyright © 2021, Legacy DNA: Strategy for Health Innovators - All Rights Reserved