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WATCH, LISTEN & LEARN FROM HEALTHCARE'S BRIGHTEST LEADERS.

  • COIQ Video & Podcast Episodes
  • Blogs
  • Other Resources
  • Customer Stories
HIS Elizabeth Ruzzo

COIQ Video & Podcast

D2C: How to solve gaps in your path to commercial success w/ Elizabeth Ruzzo
HIS: Mayur Saxena

COIQ Video & Podcast

Sell small. Sell early. w/ Mayur Saxena
Health Innovators Show Executive Briefing 5

COIQ Video & Podcast

Data liberation: The next wave of healthcare innovation w/ Chuck Hazzard, Francesco Lucarelli & Sarah Badahman
Your Golden Opportunity: Challenges w/ Heather Underwood

COIQ Video & Podcast

Your Golden Opportunity: Challenges w/ Heather Underwood

COIQ Video & Podcast

How to Connect the Dots Through Storytelling w/ Bettina Hein

COIQ Video & Podcast

Commercializing Med Devices in a Prehospital Setting w/ John Keane
HIS Executive Briefing 4

COIQ Video & Podcast

The Data Biome: Difference Between Valuable Data and Noise w/ Brent Wright, Howard Rosen & Jeffrey Carlisle

COIQ Video & Podcast

Creating Value for Everyone in the Value Chain w/ Dave Dolan
Health Innovators Show: Dr. Angela Fusaro

COIQ Video & Podcast

Your North Star: How to Pivot Without Getting Lost w/ Dr. Angela Fusaro

COIQ Video & Podcast

Steps to Increase Your Likelihood of Commercial Success w/ Brent Wright, Howard Rosen & Jeffrey Carlisle

COIQ Video & Podcast

Social Proof: How to Generate a Sonic Boom w/ Joe Brown

COIQ Video & Podcast

Healthcare Consumerism: Growth Drivers, Restraints, and Trends w/ Brent Wright, Howard Rosen & Jeffrey Carlisle

COIQ Video & Podcast

100 conversations: How to spot a pivotal ‘aha’ moment w/ Josh Oppenheimer

COIQ Video & Podcast

The ‘PayPal’ of healthcare: How to build an innovation customers will use w/ Timothy Kelley

COIQ Video & Podcast

4 critical strategies you might be missing w/ Aaron Enten

COIQ Video & Podcast

Patient co-creation: How to play the long game with novel tech in healthcare w/ Robert Niichel

COIQ Video & Podcast

Old dog, new tricks: Taking innovative technology mainstream w/ Peter T. Bianco

COIQ Video & Podcast

Uplevel consumer engagement: Getting up close and personal with digital health w/ Kathleen Ellmore

COIQ Video & Podcast

Big crisis. Little crisis. Keeping your shit together w/ Charly & Richard Jaffe

COIQ Video & Podcast

What successful followers do: Time-to-market decisions w/Kevin Dillard

COIQ Video & Podcast

It’s not about you, it never was w/ David Fishbach

COIQ Video & Podcast

How to build a better lemonade stand w/ Dave Whelan

COIQ Video & Podcast

Find your joy: The link between health and entrepreneurial success w/ Martin Pazzani

COIQ Video & Podcast

Be encouraged: How to grow a positive culture from day 1 w/ Derrick Miles
HIS Lydia Zeller

COIQ Video & Podcast

Pivoting your way to profit w/ Lydia Zeller
HIS Executive Briefing

COIQ Video & Podcast

Breaking through the status quo and dethroning incumbents with Brent Wright, Howard Rosen and Jeffrey Carlisle
HIS George Makhoul

COIQ Video & Podcast

How proper positioning increases your chances of success  w/ George Makhoul
HIS Steve Sapot

COIQ Video & Podcast

How to turn the focus from tech-centered to customer-centered w/ Steve Sapot
HIS Jason Mellad

COIQ Video & Podcast

“Discovering” the key to building a successful startup w/ Jason Mellad
HIS Steve Anderson

COIQ Video & Podcast

How Amazon’s growth principles apply to healthcare w/ Steve Anderson, author of “The Bezos Letters”
HIS Nicola Brown

COIQ Video & Podcast

De-risk your startup: The academic-entrepreneur advantage w/ Nicola Brown
COIQ Gunter Wessels

COIQ Video & Podcast

One critical thing you need to increase adoption w/ Gunter Wessels
HIS Erik Osland

COIQ Video & Podcast

Is building culture that important in the early days of a startup? w/ Erik Osland

COIQ Video & Podcast

Undertaking the risks necessary to grow your innovation w/ Frank Ricotta

COIQ Video & Podcast

Our own pivot: Why we’re rebranding the show w/ Dr. Roxie
COIQ Michael Bidu

COIQ Video & Podcast

Behind the scenes with the world’s 1st true virtual global digital health accelerator with Michael Bidu
COIQ Lee Greene

COIQ Video & Podcast

Serial entrepreneur and mentor explains how collaboration could reshape healthcare w/ Lee Greene
COIQ Lonney Stormo

COIQ Video & Podcast

Are messaging and branding really important for a healthcare startup? w/ Lonny Stormo
COIQ Larry Jasinski

COIQ Video & Podcast

Creating a reimbursement path w/ 3X entrepreneur Larry Jasinski
COIQ Richard Lin

COIQ Video & Podcast

How to generate sales before you even have a product w/ Richard Lin
COIQ Jorge Sanchez

COIQ Video & Podcast

Yes, you can conduct a virtual pilot w/ Jorge Sanchez
COIQ Yossuf Albanawi

COIQ Video & Podcast

Why you can't afford to skip customer discovery w/ Yossuf Albanawi
COIQ Daniel Levitt

COIQ Video & Podcast

7X serial entrepreneur sells to Microsoft and gives us his winning strategies w/ Daniel Levitt
COIQ Eran Kabakov

COIQ Video & Podcast

The emotional roller coaster of building a digital health company w/ Eran Kabakov

COIQ Video & Podcast

How a quick product and market expansion can keep the momentum going w/ Varun Goyal

COIQ Video & Podcast

How one millennial founder is building his healthcare startup w/ Evan Ehrenberg
COIQ with Dr. Roxie- Kent Dicks

COIQ Video & Podcast

Lessons from a serial healthcare entrepreneur w/ Kent Dicks

COIQ Video & Podcast

3 strategic approaches for weathering long-term and near term crisis w/ Farrukh Khan

COIQ Video & Podcast

Co-creation and connections: Managing a startup in times of crisis w/ Katherine Jin
COIQ Pradeep Goel

COIQ Video & Podcast

The cornerstones to commercializing a healthcare innovation w/ Pradeep Goel

COIQ Video & Podcast

When no = yes! Finding invaluable insights w/ Ariel Efergan

COIQ Video & Podcast

Pitching investors during the pandemic and adapting to new market conditions w/ Ana Gomez del Campo

COIQ Video & Podcast

Slow-go? No-go! Business relationships require agility w/ John Hui

COIQ Video & Podcast

Not every pivot is a bad pivot w/ Ruchin Kansal

COIQ Video & Podcast

Can you seize the moment? w/ Fereydoun Taslimi

COIQ Video & Podcast

Disruptive innovation and the path forward w/ David Huizenga

COIQ Video & Podcast

How one innovator goes B2C to circumvent the payer reimbursement system w/ Jo Bhakdi

COIQ Video & Podcast

Relationship building, pivots, and making a difference w/ Hila Goldman-Aslan

COIQ Video & Podcast

From the operating room to the boardroom: How to recognize opportunity and navigate innovation w/ David Pearlstone

COIQ Video & Podcast

Getting ready for the "day after" w/ Eran Ofir

COIQ Video & Podcast

With slowing investor funding, healthcare innovators and startups rely on creativity to stay relevant w/ Kelli Murray

COIQ Video & Podcast

Oh sh*t, I launched 2 weeks before the virus! w/ Dr. Tony Rocklin

COIQ Video & Podcast

Innovating on the front lines: Finding inspiration and direction during a pandemic w/ Dr. Sandeep Jain

COIQ Video & Podcast

How AireHealth used co-creation to find the right pivot w/ Stacie Ruth

COIQ Video & Podcast

Telemedicine is here to stay. What to expect the day after w/ Joe Kvedar

COIQ Video & Podcast

How a big company pivots like a lean start up w/ Sheila Loy

COIQ Video & Podcast

Who's laughing now? The upside of a risky market strategy w/ Emrah Gultekin

COIQ Video & Podcast

Pandemic Silver Linings: Relationships, Selling, and Adapting w/Bryan Graven

COIQ Video & Podcast

How a Quick COVID Pivot Got Clearstep Featured on TechCrunch w/ Adeel Malik

COIQ Video & Podcast

Finding Order in Chaos: How to Launch in a Rapidly Changing Healthcare Landscape w/ Anthony Dohrmann

COIQ Video & Podcast

Think Twice Before Launching B2C: How Satish Movva’s B2B Strategy Skyrocketed His Award-Winning Wearable Tech

COIQ Video & Podcast

The Curious Case of a Health System That’s Actually Prioritizing Innovation w/ Pothik Chatterjee

COIQ Video & Podcast

Why Every Innovator Needs a Framework: Key Checkpoints and Tips for Success w/ Jon Warner

COIQ Video & Podcast

How to Pinpoint the Clinical Problem and Leverage the Unmet Need for Your New Tech w/ Kimon Angelides

COIQ Video & Podcast

3 Challenges That Require Innovators to Interlace Business and Clinical Skills w/ Dr. Erkan Hassan

COIQ Video & Podcast

How Startups Can Create Value as They Navigate Healthcare's Shift to Risk-Based Models w/ David Johnson

COIQ Video & Podcast

Slicing Pie: A Better Model For Splitting Equity in Early Stage Innovation w/Mike Moyer

COIQ Video & Podcast

Obvious But Often Overlooked Strategies that Impact Market Success w/Julie Mann

COIQ Video & Podcast

Michael Eckhardt On Crossing the Chasm Between Early Market Success & Main Marketplace Adoption

COIQ Video & Podcast

Purpose-Oriented Innovation & Internal Adoption In Large Health Networks w/Sandra Powell-Elliott

COIQ Video & Podcast

How Health System Adoption, Hiring Models & Consumer Behavior Impacts the Success of Innovations w/Roger Jansen

COIQ Video & Podcast

How Self-Insured Employers & Benefits Brokers Might Be the Most Fertile Ground for Innovation in Healthcare w/Dave Chase

COIQ Video & Podcast

Dr. Grace Terrell On Implementing Commercialization Strategies & Tactics

COIQ Video & Podcast

Commercializing in a Noisy, Regulated Marketplace w/Lisa Suennen

COIQ Video & Podcast

Overcoming Innovation Hurdles & High Failure Rate w/Stacie Ruth

COIQ Video & Podcast

Physician Co-Creation, Multi-Sided Markets & Planning Early for Commercialization w/Robbie Cape and Brad Younggren

COIQ Video & Podcast

Why Waterfall Doesn't Work & How to Manage Strategy

COIQ Video & Podcast

The 3 Lenses of Innovation that Influence Market Success

COIQ Video & Podcast

Gaining Payer Adoption of Your Healthcare Innovation w/ Dr. Robert Groves

COIQ Video & Podcast

How Innovators Can Increase Their Chances of Market Success w/Matthew Holt

COIQ Video & Podcast

Nurse-Led Innovation & The Importance of Nursing Input in the Development of Technology w/Dr. Bonnie Clipper

COIQ Video & Podcast

How to Understand the Ecosystem Around Healthcare Innovation w/Paulo Machado

COIQ Video & Podcast

How to Launch a Breakthrough Innovation From Concept to Mass Adoption w/Sarah Sossong

COIQ Video & Podcast

Understanding the Privacy Regulations and Legislation Affecting Digital Health Innovators w/Lucia Savage

COIQ Video & Podcast

Physician Turned Entrepreneur: A Formula for Innovation Success w/Dr. Tal Rapke

COIQ Video & Podcast

How to Find Success with Radical Innovations, Establish a New Category & Cut Through the Noise w/Michael Dermer

COIQ Video & Podcast

What It's Really Like to Ride the "Roller Coaster" of Healthcare Innovation w/Meghan Conroy

COIQ Video & Podcast

Digital Medicine, Messaging Strategies & Improving the Efficiency of Adoption w/Dr. Ashish Atreja

COIQ Video & Podcast

Product Co-Creation, Adoption Strategies & The Power of Engaging with Patient Leaders w/David Goldsmith

COIQ Video & Podcast

Bridging the Gap Between Academia and Entrepreneurship in Evidence-Based Digital Health w/Dr. Kate Wolin
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Story Spinning: An Age-Old Practice Revisited for 21st Century Healthcare
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Inward and Outward: True Healthcare Innovation Works in Both Directions

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Why Your Healthcare Innovation Needs More Than Just a Go-to-Market Strategy or Strategic Marketing Plan

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Create a Powerful Strategic Business and Marketing Plan for 2018

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Healthcare Marketing Based on Science Equals Better Results

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Healthcare Technology Innovation: Brand It to Diffuse It

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Can a Journey Map Help Improve the Patient Experience?

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How Healthcare Brands Can Crush it with Content Marketing

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How Branding Impacts Diffusion of Your Health Tech Innovation

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Changing Patient Behavior: How Specialty Pharmacies Can Improve Outcomes

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Strategize, Specialize, Innovate: How to Differentiate Your Specialty Pharmacy

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Healthcare Consumerism Is Here. Is Your Business Model Ready?

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Healthcare Consumerism: How Will You Get People to Come to You?

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The Healthcare Innovation Boom: When to Explore it, When to Exploit it

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How Buyer Personas Help to Code Your Brand’s Marketing DNA

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Why Storytelling Matters, Especially in Healthcare Marketing

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You've Launched a Healthcare App, Now What?

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Why Is Social Listening Important in Healthcare?

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2016 Consumerism and Healthcare Mashups: Creative Partnerships

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17 Trends Affecting Healthcare in 2016

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What Every Healthcare Brand Needs to Know About the Pendulum Effect

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21st Century Healthcare Marketing: Go Mobile or Go Home

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Getting a Jump on 2016’s Healthcare Trends

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5 Tips for Using Text Messaging as a Healthcare Marketing Channel

Blog

Are You Ready for the 2015 Connected Health Symposium?

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3 Ways that Video Marketing Boosts Your Healthcare Brand

Blog

Patient Surveys: How to See if Your Patients Are Truly “Very Satisfied”

Blog

Why Specialty Pharmacies Need Social Media Presence

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Start with Why: How to Lead in the Healthcare Industry

Blog

Why SEO Is Important for Specialty Pharmacy Marketing

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Watch Your Language! The Language of Medication Adherence and Compliance, that is

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Infographic: 17 Trends Driving and Shaping Healthcare

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Launching Healthcare Innovations: The Power of Partnerships & Alliances

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How Social Media Can Skyrocket Your Healthcare Brand

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A Specialty Pharmacy’s Place in the Connected Health World

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So You Think You Can Do Marketing?

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How Specialty Pharmacies Can Use Mind Genomics® to Improve Medication Adherence

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CRM Comparison Guide: What You Should Know When Choosing A CRM

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17 Trends Driving and Shaping the Healthcare Market

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Mind Genomics: The Solution to Costly Trial and Error Healthcare Marketing

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Is Your Healthcare Marketing Based on Facts or Opinions?

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Gladwellian Healthcare: How to Pursue Your Brand’s Tipping Point

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Marketing Communications: It’s Not All About You

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Women Control the Marketplace – and Your Healthcare Brand’s Success

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Old Healthcare Marketing Strategies Die Hard

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Mind Genomics: Sequencing the Mind of the Consumer

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Healthcare Services Marketing: How the Four P’s Become Seven P’s

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21st Century Healthcare: Is Health Insurance the New Car Insurance?

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You Have an Amazing New Healthcare Innovation, Now What?

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Tapping into Connected Health: The Digitization of Healthcare

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mHealth Summit 2014 Highlights

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2014 mHealth Summit: The World’s Largest mHealth Event

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Who’s in Charge, Provider or Patient?

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Making Sure Your Healthcare Innovation Doesn't Flop

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Sometimes Innovators Lose and Followers Win: Why Timing Is (and Isn’t) Everything

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2014 Connected Health Symposium: Catalyzing the Digital Health Industry

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Top 3 Ways to Differentiate Your Healthcare Brand

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