LISTEN TO THE COIQ PODCAST:
LISTEN TO THE COIQ PODCAST:
LISTEN TO THE COIQ PODCAST: Telemedicine is here to stay. What to expect the day after w/ Joe Kvedar
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Listen to full episodes where health innovators share insights and inspiration.
Book
Jump-start your innovation strategy with “How Health Innovators Maximize Market Success.”
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Read evidence-based tips and stories to help you bring "the next big thing" to healthcare.
Assessment
Do you have the commercialization knowledge and strategy to succeed? Get your score and find out.
For those who find themselves in the critical phase of launching a business or new product, Dr. Roxie Mooney’s book is a must-read. Roxie has years of experience advising companies on the fundamentals of launching a company, product-market fit, successful pilots, and of course, strategy development.
The intertwined relationship between marketing and strategy is a pervasive theme in this book — and in Roxie’s work. So, as you might expect, her book is chock-full of lessons learned, to guide an entrepreneur though the gauntlet of commercialization of a healthcare business.
President, American Telemedicine Association
(And author of the book’s foreword)
Commercializing an innovation is hard, especially in healthcare. Just because your product solves a real problem or is technically and functionally superior to the competition doesn’t mean you’ll be successful.
In this Amazon International Bestseller, Dr. Roxie takes you through the components of a commercialization strategy that works.
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