Your workbook for building, LAUNCHING, & SELLING health tech that people ACTUALLY want to buy.

For those who find themselves in the critical phase of launching a business or new product, Dr. Roxie Mooney’s book is a must-read. Roxie has years of experience advising companies on the fundamentals of launching a company, product-market fit, successful pilots, and of course, strategy development.

The intertwined relationship between marketing and strategy is a pervasive theme in this book — and in Roxie’s work. So, as you might expect, her book is chock-full of lessons learned, to guide an entrepreneur though the gauntlet of commercialization of a healthcare business.