COIQ Book Graphic

“Required reading” to jump-start your innovation strategy.

Did you know that your market strategy should start long before your innovation is even ready to launch? Or that the most successful innovators “co-create,” developing their innovation together with the people it will serve?

This is just one small element of the entire commercialization process – the set of decisions and activities to bring a new product to market and make sure it sells.

In this book, Dr. Roxie demystifies the commercialization process and outlines all the moving parts that form a winning strategy.


At any given moment, thousands of game-changing innovations are being brought to market.

So why do 95% of them fail?

The truth is, having a superior product isn’t enough to skyrocket your innovation into fame and fortune. Your deep passion and drive to transform healthcare aren’t enough either.

The secret sauce is to make sure you target the early market from the onset. Spoiler alert: it’s not the same as the mainstream market — which means that your strategy will be completely different. And that’s where things start to go wrong for that 95%.

Diffusion of Innovation

Ready to secure your spot among the 5% that succeeds?

Schedule a call with Dr. Roxie to map your next steps and make sure you’re one of the few innovators who achieve success.


Maximize your profits and impact. Let us help you develop your early adoption strategy using the COIQ™ framework.

Even with 20 years of experience in the healthcare industry, Stacie needed help getting her connected nebulizer to the 29 million pediatric patients who need it.

We started with an early adoption strategy that allowed her to get hyper-targeted insights from the market. Then, she could co-create the nebulizer with stakeholders and even patients — an uncommon but impactful way to make sure she was on the right path.

Watch, listen & learn from healthcare's brightest leaders.

Tune into The Health Innovators Show, a video show and podcast where top health innovators,

early adopters, and influencers share insights and inspiration.

Telemedicine is here to stay. What to expect the day after w/ Joe Kvedar
COIQ Pradeep Goel
The cornerstones to commercializing a healthcare innovation w/ Pradeep Goel
COIQ Daniel Levitt
7X serial entrepreneur sells to Microsoft and gives us his winning strategies w/ Daniel Levitt

Dr. Roxie speaks at the Connected Health Conference on the Five Co-s of Patient Co-creation.




See if you qualify for the
COIQ™ early adoption strategy system.

See if you're on the right-track!


Before you make substantial investments in strategies that set you on a course for market failure, schedule your free 20-min call to see if you’re on the right track.


Because it could be our loved ones’ health or even our own health at stake.

We exist to maximize the potential of every healthcare innovation brought to market.

Unlike other industries, our quality of life—and our very lives—depend on getting these innovations through the complexities of the commercialization process and the healthcare ecosystem and into the hands of the people who need them the most.