Kyle Swinksy, CEO of AMOpportunities shares his company’s story on transitioning from B2C to B2B - and the struggles of maintaining balance between supply and demand on both models to benefit growth.

If you’ve ever wondered what it might look like to build, commercialize, launch and scale a tech-based solution within the healthcare field, you might want to get comfortable and tune in to this week’s episode. From inception to finding the right customers, it’s all here and, just like the data his solution gathers and shares, Troy was ready to share his experiences with our listeners!

Where else can we gather health data with minimal effort on the patient’s behalf - not once a month, but daily (sometimes more than once a day!)? The more frequent the data, the better the clinical decisions will be - and that’s a win-win for everyone - patient, doctor, health system, and entrepreneur!

Empathetic advances have had a profound impact on patient experience and positive outcomes. Ed Marx can give you concrete examples of the positives that can be cultivated when empathy and technology merge - including an increased chance at making that sale.

Ravi Komatireddy gets it. His diverse background has given him all the tools he needed to circumvent the system and deliver a product that his target market not only wants, but is willing to purchase and (key point) CONTINUE using. If that sounds like a worthy goal for you, Ravi has a few tips, tricks and insights that can help you map out a winning business model and help breathe life back into your startup.

Dr. Brian Fengler knows a thing or two about evidence and how it connects quality solutions to quality care in an all around win for the healthcare industry. Anyone can break through barriers that hold their solution back by identifying their primary use case, primary value proposition, and then getting validation of the solution as quickly as possible. That’s just what he did, and exactly what he is here to discuss with our audience this week!

This week’s game changer is Michael Gorton, a serial entrepreneur who helped innovate and build an industry that is on its way to reaching a half-trillion dollars in growth. From finding the white space to having the right ‘training’ plan, if you’re willing to put in the work, you can increase your chances at successfully commercializing your innovation.

Listen to what your peers are saying, listen to what they’ve encountered and how they’ve maneuvered through challenges. Listen so YOU don’t make the same mistakes they made. Once you build that listening factor into your culture, you’ll be well on your way to building a successful commercialization strategy that can help you grow and scale. Interested? Come hear what Dr. Baktari has to say on this week’s show.

We sat down with Joe Baffone, co-founder and CEO of Annexus Health, a company that’s grown exponentially over the last few years to get his input on what he’s done right - and what he might have done differently.

Join us as Rebecca gets into the details around how she’s pushing to forge a bolder, more innovative path to better healthcare by empowering nurses and giving them a voice (and seat) at the innovation table!

Make no mistake, whether it’s building relationships or understanding your market culture - you have some work ahead of you. That’s where Karen Seagraves comes to the rescue. Her exposure to both the clinical and entrepreneurial sides of solution adoption can help make rolling your sleeves up and getting to work on your innovation more strategic.

In this week’s panel, I invited Danika Kelly of My Normative, Dr. Katherine Saunders of Intellihealth, and Swathi Arulguppe from BetterMeal.AI to talk about their experiences with underserved populations, the lack of health equity, and the creative paths they’ve forged to better leverage personalized care.

If you’re wondering if your approach should be revolutionary or incremental, if your message resonates with the right market, or if you’re just ‘plane’ curious to learn what landing a plan and commercialization has to offer, you’re going to want to tune into this week’s episode!

If you’re having difficulties successfully bringing your product to market, you should really take a moment to listen to our latest podcast and what Adam has to say about collaborating to create something better.

Kyle Kiser knows all about building a healthcare-centered platform business - it’s driven, and challenged, him throughout his career. Whether it’s point of care connectivity, pharmaceutical pricing, or the interoperability of data gathering, he’s got some words of wisdom he’s sharing with listeners on this week’s show.

If you’re looking to make a difference in healthcare communication and patient engagement, you need to understand the power of a robust and strategic marketing foundation, and Matt is here to explain precisely what that might look like.

If you’ve been curious about fem tech, or just looking to push social innovation, drive business development, or simply be successful while doing some good in the world, we have you covered in this week’s episode!

Touching on everything from commercial models, validation, patents and investments, Daniel O’Connor brings his process on commercialization and pitching to the table for discussion.

Dr. Miron-Shatz is an expert when it comes to understanding why people react, act, and behave as they do toward digital health, and she’s brought receipts. If you’ve ever wondered how, or why, the power of the situation might influence your target market’s thoughts, feelings, or behaviors toward your product, you need to listen in!

Dr. Lloyd Humphreys is an expert on digital health, and he’s here to explain why digital health is not a one-size-fits-all solution and how, when we make assumptions, we end up trying to solve problems that don’t exist. And that can be a big problem when commercializing.