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Healthcare Innovation, Healthcare Marketing

Healthcare Marketing Based on Science Equals Better Results

No one will debate that we live in an age of information. Constant, diverse, real-time information inundates our day-to-day. We have data on everything, from the U.S. city with the highest hot dog consumption in 2014 to a map pin showing exactly where your uncle is at this very moment.

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Healthcare Technology Innovation: Brand It to Diffuse It

You’ve heard me say before that your company’s story is your DNA – the legacy you leave behind. While you’re hard at work on your marketing messages and sales pitches, you could be missing out on important progress by neglecting to develop your brand at its core. In the words of David Tyreman, “Business is not just a transaction; it's an experience. People do more business with people and companies that engage them in the purchasing experience. When you attach meaning to the act of doing business with you, you stand out from the crowd.”

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Can a Journey Map Help Improve the Patient Experience?

Remember when internet advertising was in its infancy and every site you clicked on released a barrage of pop-ups? At first it must have seemed like this trend was the next big thing and would help brands reach tons of buyers. However, the irritation factor could not be ignored. Sure, consumers were seeing the products, but they were not ready to buy!

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How Healthcare Brands Can Crush it with Content Marketing

By now, you’ve surely heard the term “content marketing.” But do you truly understand what it is and how it can help your business? As more and more people turn to the Web to get information, join important discussions, and make purchasing decisions, content marketing becomes increasingly important to a healthcare brand’s bottom line.

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How Branding Impacts Diffusion of Your Health Tech Innovation

Especially in today’s tech world, the word “innovation” gets a lot of lip service, and for good reason. Innovation drives growth, boosts profits, and slashes competition – not to mention the ability to change the world for the better. You would be hard-pressed to find a healthcare technology company that isn’t looking to push the envelope in some way.

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Changing Patient Behavior: How Specialty Pharmacies Can Improve Outcomes

It’s no secret that one of a specialty pharmacy’s biggest challenges is managing treatment outcomes. For individuals with chronic health conditions like rheumatoid arthritis or hepatitis, adhering to the doctor’s orders is non-negotiable for maintaining and improving health. Unfortunately, despite this blaring necessity, the Centers for Disease Control (CDC) continue to cite depressing statistics like 50% of patients failing to adhere to their medication regimen. Up to 30% of prescriptions are never even filled!

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Opportunity Hides in Disruptive Mash Ups & Strategic Partners

Unlikely partnerships are disrupting to the Healthcare Industry. Startups and companies from other industries are nibbling at the edges of the traditional health ecosystem.

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