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How to build buyer proof without overextending your team

Growth-stage health innovators all hit the same wall at some point. Traction is strong. Your product is validated. Revenue is growing.

But when acquirers, investors, or strategic partners start taking a closer look, the question shifts from “Does it work?” to “Can we trust it will scale?”

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Alyson Wuamett Alyson Wuamett

Gasp! Are you the HiPPO in the room?

HiPPOs can tank your business if left unchecked. Here are 4 ways to deactivate the HiPPO and get back to the customer's voice... even if the HiPPO is you!

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