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Specialty Pharmacy Marketing

At Legacy DNA Marketing Group we help specialty pharmacies grow, differentiate, and win.¬†Legacy DNA’s Aster and FHSPRM award-winning team has been serving the specialty pharmacy industry for five years. Our scientific and creative approach to specialty pharmacy marketing has helped startups and mature brands build credibility, visibility, and revenue.

Specialty Pharmacy Digital Marketing

What can specialty pharmacies do to ride the digital¬†health wave? Specialty pharmacy patients have distinct and complex care needs that require special coordination and support. For example, specialty pharmacies may need to find out how patients are doing at week four of their medication regimen to ensure patients aren’t facing unusual side effects or drug-drug interactions. Likewise, specialty pharmacies have the opportunity to help prescribers achieve patient-facing Meaningful Use Stage 2 (MU2) requirements such as VDT, TOC, and secure messaging. ¬†The name of the game is mobile engagement.

A key to specialty pharmacy‚Äôs role in connected health will increasingly be to open the doors for greater patient and provider engagement. However, successful specialty pharmacies with look to mobile solutions with push-web technology and forget about outdated portals. Automated patient-initiated engagement driven by mobile technology, that’s the next big thing and it’s available today.

Let us help you navigate the new healthcare landscape.

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