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Marketing Strategy

A truly fantastic marketing strategy is an art and a science. It combines comprehensive data, powerful strategies and tactics, captivating visuals, and engaging channels to prove your value to the consumers who matter most. It has roots in every facet of your brand. Does your strategy hold up?

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The Pinnacle of Strategy: Understanding Your Customer

The Pinnacle of Strategy: Understanding Your Customer

Simply put: you won’t get sales if you don’t understand your customer. Before we begin building and executing your marketing strategy and tactics, we craft in-depth customer personas.

These resources dig deep, including demographic and behavioral data that looks closely at their needs, wishes, motivations, and buying behaviors. This snapshot helps us to more accurately illustrate that your brand is reliable, trustworthy, and flat-out better than your competitors.

The Marketing Trifecta

Your marketing strategy should constantly work to optimize three key elements.

The Right Offering

The Right Offering

Marketing strategies should start before an innovation is even fully developed. Which of your features are most appealing to the market? Which set you apart and illustrate your value? These key selling points form the base of your marketing strategy.

The Right Messages

The Right Messages

How does your innovation fit into your ideal customer’s life? What problems does it fix, and why should they choose you? Messaging and positioning are critical components of a marketing strategy that generates exposure and business.

The Right Channels

The Right Channels

This includes distribution channels as well as marketing channels. Which process(es) make the most sense to get your offering into the customer’s hands? Which digital and traditional media will optimize the delivery and acceptance of your efforts?

It’s Always a Work in Progress

It’s Always a Work in Progress

The most successful marketing strategy never hibernates. It doesn’t stop once you see good results. We think marketing is a well-oiled machine that’s fueled by comprehensive data and meaningful insights.

We’re always in the process of making your strategy better. With each tweak, we carefully examine the impact and results to see which direction we should go next.

Boost Your ROI with Agile Healthcare Marketing Practices

Instead of robust, static annual plans that quickly become outdated, we use real-time data insights and 90-day planning cycles to help our clients achieve better healthcare marketing outcomes. 

Smallest Effort. Biggest Impact.

Smallest Effort.
Biggest Impact.

This process helps ensure we’re always working on the items that matter most to your success.

Data-Driven Decisions

Data-Driven Decisions

See the benefits you can expect from your Agile Healthcare Marketing team – Right here.

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The Critical Difference Between Launching and Commercializing a Healthcare Innovation

What many innovators don’t realize is that commercialization – generating a profit from the innovation – begins before the product is even fully developed, and continues long after it’s launched. The hard truth is that many innovations are launched into the market, but few reach success. Learn how to ensure yours is one of the few.

Launching and Commercializing book