Benchmark where you’re at right now.
Learn the fundamentals behind a successful early adoption strategy.
Market Entry Timing
Analyze when to announce the innovation to the market, when to pilot, and when to launch.
Identify which market segment to pursue through the early adoption lens.
Define how to differentiate your innovation authentically and meaningfully.
Define key messages that will resonate with the early market.
Early Adopter Engagement
Plan how to stimulate early adoption and validate the marketing and sales funnel.
Plan the product configuration and the co-creation strategy.
Develop a pilot plan that leads to future sales.
COIQ Action Plan
Bring everything together into one cohesive action plan.
Optional quarterly workshops to identify and plan how you can continuously improve.