
Module 1
Readiness Assessment
Benchmark where you’re at right now.
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Module 2
Foundations
Learn the fundamentals behind a successful early adoption strategy.
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Module 3
Market Entry Timing
Analyze when to announce the innovation to the market, when to pilot, and when to launch.
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Module 4
Targeting
Identify which market segment to pursue through the early adoption lens.
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Module 5
Branding
Define how to differentiate your innovation authentically and meaningfully.
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Module 6
Messaging
Define key messages that will resonate with the early market.
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Module 7
Early Adopter Engagement
Plan how to stimulate early adoption and validate the marketing and sales funnel.
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Module 8
Product
Plan the product configuration and the co-creation strategy.
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Module 9
Pilot
Develop a pilot plan that leads to future sales.
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Module 10
COIQ Action Plan
Bring everything together into one cohesive action plan.
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Module 11
90-Day Workshops
Optional quarterly workshops to identify and plan how you can continuously improve.