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Meet The Team


Wendy Bacigalupi, M.Sc.

Chief Storyteller

Wendy Bacigalupi is a firebrand who brings brand messages to life with her creativity, intellect, and know-how. She radiates her bold energy in every project she touches, from the most clinical whitepapers to the most creative marketing campaigns.

Wendy’s two-plus decades of experience in professional writing, strategic consulting, marketing communications, and media and public relations are evident in all of the work she delivers. Her background of helping high-tech and Internet companies, financial-management firms, and healthcare innovators operating in FDA-regulated environments sets her up for Legacy DNA’s clients’ successes.

Among many others, Wendy has helped the following companies achieve significant marketing and customer-acquisition success: Axium Healthcare Pharmacy (part of The Kroger Co.), Callidus Software, Flossolution, Guidant Corporation, Hewlett Packard, Intacct Corporation (the world’s leading cloud-based ERP solution), LifeScan Corporation (a J&J company), Mediaplex, OmniCell Technologies, Orlando Health, Pure HealthyBack, and Virtual Physician’s Network.

Previously, she served for several years as a strategic business-planning consultant for Los Angeles-based investment-consulting group Growthink, where she also was a strategic marketing and business-planning mentor for MBA graduates.

Wendy holds a BA degree in Journalism,  an MA in Communications, and master of science degree (M.Sc.) in Health Communication from Boston University. She has published articles in a number of Southeastern healthcare magazines and journals, and regularly ghostwrites for C-level healthcare executives and physicians. She recently contributed to multiple book and magazine projects as an author and journalist, which resulted in four 2019 U.S. Apex Awards including two Grand Awards and two Excellence Awards.

What’s in Wendy’s DNA? 

“I grew up in the mountains in Northern California and have never lost my passion for climbing. I try to go climbing at least once a year in the Presidential Range of New England,” she says. “It helps me feel more connected to my surroundings and inspires my storytelling.”

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