A truly fantastic marketing strategy is an art and a science. It combines comprehensive data, powerful strategies and tactics, captivating visuals, and engaging channels to prove your value to the consumers who matter most. It has roots in every facet of your brand. Does your strategy hold up?
Simply put: you won’t get sales if you don’t understand your customer. Before we begin building and executing your marketing strategy and tactics, we craft in-depth customer personas.
These resources dig deep, including demographic and behavioral data that looks closely at their needs, wishes, motivations, and buying behaviors. This snapshot helps us to more accurately illustrate that your brand is reliable, trustworthy, and flat-out better than your competitors.
Your marketing strategy should constantly work to optimize three key elements.
Marketing strategies should start before an innovation is even fully developed. Which of your features are most appealing to the market? Which set you apart and illustrate your value? These key selling points form the base of your marketing strategy.
How does your innovation fit into your ideal customer’s life? What problems does it fix, and why should they choose you? Messaging and positioning are critical components of a marketing strategy that generates exposure and business.
This includes distribution channels as well as marketing channels. Which process(es) make the most sense to get your offering into the customer’s hands? Which digital and traditional media will optimize the delivery and acceptance of your efforts?
The most successful marketing strategy never hibernates. It doesn’t stop once you see good results. We think marketing is a well-oiled machine that’s fueled by comprehensive data and meaningful insights.
We’re always in the process of making your strategy better. With each tweak, we carefully examine the impact and results to see which direction we should go next.
Instead of robust, static annual plans that quickly become outdated, we use real-time data insights and 90-day planning cycles to help our clients achieve better healthcare marketing outcomes.
This process helps ensure we’re always working on the items that matter most to your success.
What many innovators don’t realize is that commercialization – generating a proﬁt from the innovation – begins before the product is even fully developed, and continues long after it’s launched. The hard truth is that many innovations are launched into the market, but few reach success. Learn how to ensure yours is one of the few.