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The Critical Difference Between Launching and Commercializing a Healthcare Innovation

What many innovators don’t realize is that commercialization – generating a profit from the innovation – begins before the product is even fully developed, and continues long after it’s launched. The hard truth is that many innovations are launched into the market, but few reach success. Learn how to ensure yours is one of the few.

Launching and Commercializing book

A first-of-its-kind interactive video show where top health innovators, early adopters, and influencers speak candidly about their healthcare innovation experiences. Watch on YouTube, listen to the podcast, or be Dr. Roxie’s guest!

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10 Steps to Healthcare Tech Innovation Success

Even if your innovation is superior to every other option out there, studies say that there's still up to a 90% chance you'll fail to commercialize and generate a profit. This white paper shows the 10 steps necessary to reach adoption, diffusion, and market acceptance.