SEO: we’ve all heard the term. But to many people, its meaning has lingered as a silent mystery. As we see massive shifts toward digital everything, search engine optimization (SEO) is playing a higher and higher stake in the success of businesses as we see a greater need for a strong, positive web presence. This is no exception for specialty pharmacies, as consumers are increasingly taking to the web to research, discuss, and manage their health.
In fact, 80% of U.S. internet users (or 59% of adults) seek heath information online, and an estimated one in 20 searches are health-related. There are 3 billion health searches every month in the U.S. alone. These searches are so popular that earlier this year, Google started an initiative to display physician-checked facts at the top of search results for hundreds of health conditions, in an effort get correct info to users as soon as possible.
So what does this mean for specialty pharmacies? It means that every search is an opportunity for your brand to be seen. Without strategic SEO, you’re certainly missing out on some major exposure.
Health-Related Google Searches Are Booming
Take a look at some top Google searches on healthcare each month, according to Google:
- 742,000 searches for specialty pharmacy
- 1,400,000 searches for prostate cancer
- 1,400,000 searches for multiple sclerosis
- 1,700,000 searches for psoriasis
- 1,900,000 searches for HIV
- 2,000,000 searches for rheumatoid arthritis
- 2,100,000 searches for hepatitis c
- 5,800,000 searches for cancer
How SEO Works in a Nutshell
How exactly does this marketing tactic bring you more business? SEO is a blanket term for a rather extensive list of tools and techniques that aim to bring your brand more web traffic and a stronger, more positive online presence. SEO can take place on-site in the back end of your website, or off-site across the web. It takes into account complex algorithms that search engines like Google put in place to “rank” websites, and how well “key words or phrases” perform in search results.
I couldn’t possibly list every element of SEO in a single blog, but it includes a lot of tactics like layout and quality of your website, back-end coding elements, strategically written web content and blogs, links to your website across the web in several forms, and credible platforms like social media.
It’s More Than Some Keywords and Links
If you’re really serious about growing your brand online, find an expert to do the work for you. The best SEO strategies are holistic and well-researched, integrating all elements of your brand – both online and offline. You’d be surprised how much more you’ll get back from a well-rounded plan, as opposed to a few techniques here and there that may be merely related. What key words are important for you as a specialty pharmacy? How does your website rank?
For proven SEO services from a company that understands the unique needs of a specialty pharmacy, fill out our contact form or call us at (407) 523-0604 for a free consultation.