Social Proof: How to Generate a Sonic Boom w/ Joe Brown



How did Joe turn March 2020, his worst sales month ever, into April 2020, his best sales month ever - despite the pandemic? 

Well, building a successful business during a pandemic takes a little bit of luck, a whole lot of creativity, and the skill to see the potential in every situation.

From hiring the right teams to pivoting during times of uncertainty, every decision you make is a “make-or-break” decision  - especially when the market is in turmoil.

This has been Joe Brown’s life for the past 3 years and, during the pandemic, when other startups were shutting down, he built a “faster horse.”

Communication, asking questions - of your customers and yourself - and understanding the value of social proof in today’s digital healthcare solutions are just the beginning.

Tune in for Joe’s incredible story.


Here are the show highlights:

  • What startups need to know about building an amazing team (7:37)
  • Ask yourself the right questions (15:00)
  • How to build social proof into a “faster horse” (23:19)
  • Build a solution that can evolve or cross-over (25:48)
  • How to address HIPAA and PHI in your healthcare solution (29:42)
  • Why social proof is incredibly important (31:39)

I've spoken with dozens of health innovators, and nearly everyone is trying to figure out their best pivot strategy. But they don't know what to change, how to pivot, or if their new pivot strategy is the right move.

So I went into overdrive putting together a clear, actionable 5-step worksheet that will help you quickly define your most viable and profitable pivot path through the COVID crisis. And I’m giving it to you for FREE — no strings attached at


Guest Bio

Joe Brown is the Founder and CEO of DearDoc, an artificial intelligence solution that engages patients on healthcare websites.

After being approached by a family member who needed some advice on how to drive business, Joe parlayed his expertise into a vision that is changing patient/doctor communications.

Joe received his Bachelor of Science in Business Administration, Marketing/Global Business from the University of Arizona - Eller College of Management.

If you’d like to reach out to Joe, you can find him on LinkedIn at Joe Brown. If you’re interested in learning more about DearDoc, visit their site today at