Come see our value co-creation presentation at HIMSS22 in Orlando!

 

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The presentation deck has been approved and I’m READY TO GO.

Thrilled to present at this year’s HIMSS22 conference in Orlando, alongside Mark Montgomery, BioPlus Specialty Pharmacy’s President and CEO.

Our presentation is called:

𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞: 𝐂𝐨-𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐕𝐚𝐥𝐮𝐞 𝐰𝐢𝐭𝐡 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫𝐬

We’re on from 12 - 1 pm on Friday, March 18, 2022.

Mark and I will be speaking about WHY and HOW you need to co-create value with consumers and providers.

By the end of our presentation, you’ll:

  • See how BioPlus is co-creating with its customers and providers — and the amazing impact it’s had so far
  • Learn the 5-step framework: co-ideation, co-evaluation, co-design, co-testing, co-launch
  • Identify the key myths, barriers, and pitfalls of co-creation
  • Distinguish between co-creation, human-centered design, and design thinking
  • Explore other case studies of healthcare organizations that nailed co-creation
  • Have a step-by-step plan to start co-creating NOW
    HIMSS Blog graphics-021👉 Click here to learn more about our session.
    👉 Click here to register for the event.
    👉 And if you want to meet up with me at the event, book a chat here!

    Keep reading for an overview of the value co-creation concepts we’ll be covering in our presentation.

    Co-creating value is the future of healthcare

    The future of healthcare resides in co-creating value with consumers and providers — because it's too costly for innovators (and patients) to “hope” they guessed correctly. For decades, other industries have reaped the benefits of co-creating solutions with customers. Now it’s time for healthcare to apply proven co-creation strategies to solve health problems, improve quality of life, and enhance patient experiences.

    While well-known concepts like design thinking and human-centered design have helped countless healthcare brands rethink the patient’s role in the innovation process, these methods fall short on engaging stakeholders after solutions are developed. They also miss opportunities to create sustainable innovation cultures built on continuous feedback loops with patients, providers, and other stakeholders.

    Solving health problems collaboratively

    Traditionally, healthcare is done “to” or “for” patients. With co-creation, healthcare is moving toward solving health problems collaboratively “with” consumers and other stakeholders, from beginning to end (and over again).

    Patients are starting to reap the benefits of co-creation, like other industries have for decades. And, health innovators that deploy co-creation strategies will reduce the cost and risk linked to new product development, leapfrog the competition, and increase brand loyalty.

    How BioPlus is co-creating value with consumers and providers

    Historically, BioPlus Specialty Pharmacy designed and developed tools for customers without any customer input until solutions were already launched into the market. Looking to create new customer value for the post-COVID economy, BioPlus decided to implement a co-creation program with its patient and provider customers.

    BioPlus is quickly uncovering unspoken needs and breakthrough opportunities it can leverage to strengthen its competitive advantage in a highly-commoditized market and, more importantly, drive better patient experiences and outcomes, especially for its oncology patients.

    BioPlus’s co-creation program is underway and will be presented as a case study during the session.

    How my 5 Co’s Framework guides co-creation

    HIMSS Blog graphics-011Through my doctoral research and applications, I’ve uncovered the critical importance of co-creation in the commercialization process and the role co-creation plays in transforming healthcare organizations into agile innovation machines. My framework guides innovation leaders through the five stages of co-creation: co-ideation, co-valuation, co-design, co-test, and co-launch.

    The framework also helps build a continuous communication stream with external stakeholders when designing, developing, and launching new products, services, and experiences.

    Health innovators like you can use the framework to:

  • Learn how customers define success
  • Discover what customers like and don’t like about the organization’s offerings
  • Uncover unspoken needs and breakthrough opportunities
  • Understand where the offerings fit into the customers’ world
  • Clarify exactly how and when customers will use the product and service
  • Deliver the right new features and make better strategy decisions
  • Increase empathy for the customer’s experience within the organization
  • Improve the effectiveness of sales and marketing programs
  • Identify the most effective marketing messages and sellable features

    Our presentation will be loaded with value — so that you can pass it right back down to your customers and providers.

    So if you’re coming to the HIMSS 22 conference, be sure to hang around until Friday the 18th at 12pm EST to catch us!

    👉 Click here to learn more about our session.
    👉 Click here to register for the event.
    👉 And if you want to meet up with me at the event, book a chat here!