How to build a better lemonade stand w/ Dave Whelan



Product-market fit can sometimes seem like an exotic term that no one can really define with any level of simplicity - until now.

When asked for his take on the subject, Dave Whelan, CEO of BioscienceLA brought a “when life gives you lemons, make lemonade” approach to the table.

Using a simple lemonade stand as a metaphor for startups, Dave breaks down product-market fit using target markets, pricing, and product solutions in an easily digestible example.

His decades-long experience in many branches of the healthcare industry has helped him hone his unique and effective understanding of how product-market fit and commercialization work.

And on this week’s episode, he’s bringing that expertise to our viewers.

If you’re an entrepreneur and product-market fit has eluded or confused you - or you’re just not sure how to begin commercializing your innovation - this is your episode! 


Here are the show highlights:

  • Why product-market fit is mission-critical (15:05)
  • Are you wasting time or money doing this? (23:15)
  • Myths, barriers, or pitfalls of commercialization (24:13) 
  • How to run a successful “lemonade stand” (31:54)
  • This is what product-market fit looks like (36:37)
  • Next-level marketing strategy (37:53)


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Guest Bio

David Whelan is CEO of BioscienceLA,  a company with a passion for nurturing a vibrant ecosystem that will create new opportunities for all stakeholders.

A seasoned strategy, business development, and general management executive, Dave inspires entrepreneurs at the intersection of technology, health, and wellness.

His experience spans genomics, wearables, digital health, consumer health, wellness and nutrition, enterprise health services, and healthcare providers, among other areas.

Dave earned an MBA from the UCLA Anderson School, a BS in Symbolic Systems from Stanford University, and has studied at London Business School and Carnegie Mellon University.

If you’d like to reach out to Dave, you can find him on LinkedIn at Dave Whelan, on Twitter at @djwhelan, or visit