Big crisis. Little crisis. Keeping your shit together w/ Charly & Richard Jaffe



The world of startups and entrepreneurship has a historically high failure rate - and this can be a daunting statistic for many would-be market entrants.

But, what if there were a way to turn the many crises an entrepreneur faces into a catalyst for success?

Understanding where and when to stop, breathe, and analyze a crisis is difficult when you’re in the thick of it.

But it’s key skill entrepreneurs need to develop if they’re going to grow the thicker skin needed to weather the ups and downs of running a startup.

Charly and Richard Jaffe, a father-daughter team, have co-authored Turning Crisis into Success: A Serial Entrepreneur’s Lessons on Overcoming Challenge While Keeping Your Sh*t Together - a book that does just what the title states: shows you how to leverage crises.

Charming, informational, and packed full of insights and inspiration, Charly and Richard discuss their book and light a path through some of the darker moments of running a startup. 


Here are the show highlights:

  • The most important thing to remember when your company is in crisis (10:21)
  • Why it’s so important for an entrepreneur to become a customer expert (12:24)
  • You can swim in your own lane and still help out others (20:09)
  • When times get a bit dark, this is how you turn the lights back on (21:09)
  • Solving tomorrow’s problems today can set you up for success (28:59 )
  • Beware of making decisions without realizing it (34:51)


powered by Sounder


I've spoken with dozens of health innovators, and nearly everyone is trying to figure out their best pivot strategy. But they don't know what to change, how to pivot, or if their new pivot strategy is the right move.

So I went into overdrive putting together a clear, actionable 5-step worksheet that will help you quickly define your most viable and profitable pivot path through the COVID crisis. And I’m giving it to you for FREE — no strings attached at


Guest Bio

Charly Jaffe is many things: an advocate and adventurer, executive and emotional fitness expert, teacher, and academic.

She received her Master’s degree in Clinical and Counseling Psychology from Columbia University and co-authored Turning Crisis into Success, a best-selling book on emotional fitness, with her dad, Richard Jaffe.

Richard Jaffe is a serial entrepreneur who has experienced every level of success - and challenge - an entrepreneur can encounter.

Richard received his BS in Industrial and Labor relations from Cornell University.

If you’d like to reach out to Charly or Richard, you can reach them via their website at If you’d like to pick up their book, it’s available on Amazon or their website.