How to Connect the Dots Through Storytelling w/ Bettina Hein



Commercialization can be tricky. Try to commercialize across different business spaces and it gets a bit trickier - but it sure isn’t impossible.

Just ask Bettina Hein, our latest guest and “shark” from the Swiss version of Shark Tank (“Höhle der Löwen Schweiz”). 

She’s successfully commercialized companies in the automotive and video marketing spaces, and has recently started another venture in the healthcare space - and is successful at doing it all!

If commercialization is proving more difficult than you expected, then you’re going to want to tune in to this episode.

Come hear this multi-market and multi-country success outline some of her winning tips and strategies on how to successfully tell your story and commercialize your solution!


Here are the show highlights:

  • Applying lessons learned outside healthcare in the healthcare setting (6:41)
  • The importance of value proving your product (13:23)
  • Find and utilize the verticals across marketing and sales (20:13)
  • Why you really need to use video (25:12)
  • This is how you open the doorway to conversations (29:16) 
  • How to keep your edge while piloting your solution (39:02)


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Guest Bio

Bettina Hein is the CEO and Founder of digital health startup Juli Health.

A serial software entrepreneur, she has built technology companies in both Europe and the United States including Boston-based Pixability,  and co-founded SVOX, a Swiss-based speech technology company that was acquired by Nuance Communications.

The recipient of numerous awards and recognitions, Bettina holds two software patents, is the co-author of “Video Marketing for Dummies” and is a “shark” on the Swiss version of Shark Tank called “Höhle der Löwen Schweiz.”

She also likes to “pay it forward” so, if you’d like to reach out to her, you can contact Bettina on her website at, via email at, on LinkedIn at Bettina Hein or you can book some time to speak with her at