• Michael Eckhardt on Crossing the Chasm Between Early Market Success & Main Marketplace Adoption

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Dr. Roxie Mooney, DBA

Recent Posts

How to Pinpoint the Clinical Problem and Leverage the Unmet Need for Your New Tech w/ Kimon Angelides

3 Challenges That Require Innovators to Interlace Business and Clinical Skills w/ Dr. Erkan Hassan

What’s your COIQ™ score? Why should you care?

How Startups Can Create Value as They Navigate Healthcare's Shift to Risk-Based Models w/ David Johnson

5 Must-Have Components in your Early Adoption Strategy

Slicing Pie: A Better Model For Splitting Equity in Early Stage Innovation w/Mike Moyer

Obvious But Often Overlooked Strategies that Impact Market Success w/Julie Mann


The Critical Difference Between Launching and Commercializing a Healthcare Innovation

What many innovators don’t realize is that commercialization – generating a profit from the innovation – begins before the product is even fully developed, and continues long after it’s launched. The hard truth is that many innovations are launched into the market, but few reach success. Learn how to ensure yours is one of the few.

Discover the Difference Between Launching and Commercializing a Healthcare Innovation