• Michael Eckhardt on Crossing the Chasm Between Early Market Success & Main Marketplace Adoption

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How to Pinpoint the Clinical Problem and Leverage the Unmet Need for Your New Tech w/ Kimon Angelides

3 Challenges That Require Innovators to Interlace Business and Clinical Skills w/ Dr. Erkan Hassan

What’s your COIQ™ score? Why should you care?

How Startups Can Create Value as They Navigate Healthcare's Shift to Risk-Based Models w/ David Johnson

5 Must-Have Components in your Early Adoption Strategy

Slicing Pie: A Better Model For Splitting Equity in Early Stage Innovation w/Mike Moyer

Obvious But Often Overlooked Strategies that Impact Market Success w/Julie Mann

Michael Eckhardt On Crossing the Chasm Between Early Market Success & Main Marketplace Adoption

Purpose-Oriented Innovation & Internal Adoption In Large Health Networks w/Sandra Powell-Elliott

How Health System Adoption, Hiring Models & Consumer Behavior Impacts the Success of Innovations w/Roger Jansen

How Self-Insured Employers & Benefits Brokers Might Be the Most Fertile Ground for Innovation in Healthcare w/Dave Chase

Dr. Grace Terrell On Implementing Commercialization Strategies & Tactics

Commercializing in a Noisy, Regulated Marketplace w/Lisa Suennen

Overcoming Innovation Hurdles & High Failure Rate w/Stacie Ruth

Physician Co-Creation, Multi-Sided Markets & Planning Early for Commercialization w/Robbie Cape and Brad Younggren

Why Waterfall Doesn't Work & How to Manage Strategy

The 3 Lenses of Innovation that Influence Market Success

Gaining Payer Adoption of Your Healthcare Innovation w/ Dr. Robert Groves

How Innovators Can Increase Their Chances of Market Success w/Matthew Holt

Nurse-Led Innovation & The Importance of Nursing Input in the Development of Technology w/Dr. Bonnie Clipper

How to Understand the Ecosystem Around Healthcare Innovation w/Paulo Machado

How to Launch a Breakthrough Innovation From Concept to Mass Adoption w/Sarah Sossong

Understanding the Privacy Regulations and Legislation Affecting Digital Health Innovators w/Lucia Savage

Physician Turned Entrepreneur: A Formula for Innovation Success w/Dr. Tal Rapke

How to Find Success with Radical Innovations, Establish a New Category & Cut Through the Noise w/Michael Dermer

What It's Really Like to Ride the "Roller Coaster" of Healthcare Innovation w/Meghan Conroy

Digital Medicine, Messaging Strategies & Improving the Efficiency of Adoption w/Dr. Ashish Atreja

Product Co-Creation, Adoption Strategies & The Power of Engaging with Patient Leaders w/David Goldsmith

Bridging the Gap Between Academia and Entrepreneurship in Evidence-Based Digital Health w/Dr. Kate Wolin

The Beauty of Rapid Cycle Innovation w/Jeff Gasser

The 3 Unspoken Languages of Healthcare Innovation w/ Dr. Paul Markham

The Keys to Launching a Successful Pilot

3 Vital Techniques Every Innovation Leader Needs to Include in Their Commercialization Plan w/John Sharp

The Difference Between Launch & Commercialization

How to Avoid Pilot Purgatory in Healthcare Innovation w/Dr. Joseph Kvedar, VP of Connected Health with Partners ...

How to Build Healthcare Innovations With a Bottom-Up Business Case w/Ed Bukstel

Why is Developing a Commercialization Plan for Healthcare Innovations so Hard?

3 Tips to Help Discouraged Healthcare Startups Navigate the "Trough of Sorrow"

3 Challenges Every Health Innovator Must Overcome to Thrive

What’s the Difference Between Launching and Commercializing a Healthcare Innovation?

How to Get Your Healthcare Innovation into the Right Hands

How Should You Price Your Healthcare Innovation to Attract Customers, Cover Costs & (Gasp) Make a Profit?

Building Digital Communications for Better Patient-Centered Clinical Programs

Commercialization of Pharmaceuticals: Overcoming the Challenges of Marketing New Therapies

How Innovative Healthcare Businesses Are Turning Marketing Costs into Profit

Specialty Pharmacy Trends: The Growing Role of Consumerism

How to Create Targeted Content for Each Stage of the Buyer's Journey in Healthcare

Trade Show Follow-Up: How to Use Your Content for Engagement and Lead Nurturing

Stop Being Boring! Boring Marketing Is Invisible

Legacy DNA Marketing Group Launches Mind Science Team to Help Healthcare Brands Optimize Financial Outcomes, Modify ...

Legacy DNA Marketing Group Celebrates Eight Years by Offering a Free 8-Point Marketing Assessment to Qualified ...

Legacy DNA Combines Science, Storytelling, and a Fresh Perspective to Tackle the Healthcare Industry’s 90 Percent ...

How to Avoid "Death by Pilot" When Validating Your Healthcare Innovation

Story Spinning: An Age-Old Practice Revisited for 21st Century Healthcare

Inward and Outward: True Healthcare Innovation Works in Both Directions

Why Your Healthcare Innovation Needs More Than Just a Go-to-Market Strategy or Strategic Marketing Plan

Create a Powerful Strategic Business and Marketing Plan for 2018

Healthcare Marketing Based on Science Equals Better Results

Healthcare Technology Innovation: Brand It to Diffuse It

Can a Journey Map Help Improve the Patient Experience?

How Healthcare Brands Can Crush it with Content Marketing

How Branding Impacts Diffusion of Your Health Tech Innovation

Changing Patient Behavior: How Specialty Pharmacies Can Improve Outcomes

Strategize, Specialize, Innovate: How to Differentiate Your Specialty Pharmacy

Healthcare Consumerism Is Here. Is Your Business Model Ready?

Healthcare Consumerism: How Will You Get People to Come to You?

The Healthcare Innovation Boom: When to Explore it, When to Exploit it

How Buyer Personas Help to Code Your Brand’s Marketing DNA

Why Storytelling Matters, Especially in Healthcare Marketing

You've Launched a Healthcare App, Now What?

Why Is Social Listening Important in Healthcare?

2016 Consumerism and Healthcare Mashups: Creative Partnerships

17 Trends Affecting Healthcare in 2016

What Every Healthcare Brand Needs to Know About the Pendulum Effect

21st Century Healthcare Marketing: Go Mobile or Go Home

Getting a Jump on 2016’s Healthcare Trends

5 Tips for Using Text Messaging as a Healthcare Marketing Channel

Are You Ready for the 2015 Connected Health Symposium?

3 Ways that Video Marketing Boosts Your Healthcare Brand

Patient Surveys: How to See if Your Patients Are Truly “Very Satisfied”

Why Specialty Pharmacies Need Social Media Presence

Start with Why: How to Lead in the Healthcare Industry

Why SEO Is Important for Specialty Pharmacy Marketing

Watch Your Language! The Language of Medication Adherence and Compliance, that is

Infographic: 17 Trends Driving and Shaping Healthcare

Launching Healthcare Innovations: The Power of Partnerships & Alliances

How Social Media Can Skyrocket Your Healthcare Brand

A Specialty Pharmacy’s Place in the Connected Health World

So You Think You Can Do Marketing?

How Specialty Pharmacies Can Use Mind Genomics® to Improve Medication Adherence

CRM Comparison Guide: What You Should Know When Choosing A CRM

17 Trends Driving and Shaping the Healthcare Market

Mind Genomics: The Solution to Costly Trial and Error Healthcare Marketing

Is Your Healthcare Marketing Based on Facts or Opinions?

Gladwellian Healthcare: How to Pursue Your Brand’s Tipping Point

Marketing Communications: It’s Not All About You

Women Control the Marketplace – and Your Healthcare Brand’s Success

Old Healthcare Marketing Strategies Die Hard

Mind Genomics: Sequencing the Mind of the Consumer

Healthcare Services Marketing: How the Four P’s Become Seven P’s

21st Century Healthcare: Is Health Insurance the New Car Insurance?

You Have an Amazing New Healthcare Innovation, Now What?

Tapping into Connected Health: The Digitization of Healthcare

mHealth Summit 2014 Highlights

2014 mHealth Summit: The World’s Largest mHealth Event

Who’s in Charge, Provider or Patient?

Making Sure Your Healthcare Innovation Doesn't Flop

Sometimes Innovators Lose and Followers Win: Why Timing Is (and Isn’t) Everything

2014 Connected Health Symposium: Catalyzing the Digital Health Industry

Top 3 Ways to Differentiate Your Healthcare Brand

Will Apple's iCloud Misfortune Affect Healthcare’s Apprehension to “Go Digital?”

How to Effectively Market Your Healthcare Innovation: 8 Dimensions of Commercial Success

Stop Being Boring! Boring Marketing Is Invisible.


The Critical Difference Between Launching and Commercializing a Healthcare Innovation

What many innovators don’t realize is that commercialization – generating a profit from the innovation – begins before the product is even fully developed, and continues long after it’s launched. The hard truth is that many innovations are launched into the market, but few reach success. Learn how to ensure yours is one of the few.

Discover the Difference Between Launching and Commercializing a Healthcare Innovation