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Why Storytelling Matters, Especially in Healthcare

Author: Roxie Mooney Date: March 15, 2016 Comments (0)

Why Storytelling Matters, Especially in Healthcare

Can you remember your favorite bedtime story from childhood?  Be it whimsical, humorous, fanciful or scary, you connected with that story in a meaningful way.   As you grow older, your partiality for a good story never goes away, but that which fascinates you evolves.

Tales of courage and tragedy may pique your interest.  You may relish stories of triumph and success.  Stories tie you emotionally to the world.

Pulling Heart Strings and Cranking Brain GearsWhy Story Telling Matters Healthcare branding science-02

Any brand can benefit from storytelling in their marketing strategy. Yet for healthcare brands, there’s more on the table. Storytelling harnesses
emotion.  Because healthcare is based on research and data it needs storytelling. Story telling brings life to data—making research relatable.  Poignant moments replace jargon when interwoven with a story–balancing hearts and minds.

In the 1950s, the tobacco industry used storytelling to create doubt whether smoking a cigarette was harmful to our health. Today, public health agencies use storytelling to create a social stigma toward smoking and use an emotional angle to capture the consumer’s attention in their ad campaigns.

In healthcare marketing, storytelling humanizes brands, builds trust, and communicates value.  By weaving the warmth of stories with the discipline of knowledge, storytelling builds stronger brands and better relationships.

Why Story Telling Matters branding science DNA-03Your Brand Story

Your company’s story is important. It’s your DNA – the legacy you leave behind. Legacy DNA believes that when intellect and inspiration are brought together, powerful product and service stories are born. Stories that go far beyond telling your customers and stakeholders who you are and what you do.

We help healthcare technology companies, specialty pharmacies, pharmaceutical brands, healthcare providers and more uncover and communicate stories.  Are you ready to tell your story?

About the Author
Roxie Mooney
Roxie Mooney is the Founder and President of Legacy DNA Marketing Group, an Aster and FHSPRM award-winning marketing firm that offers the highest level of personal and creative strategic planning and development for healthcare brands, products and services.

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Experienced in business strategy, digital health marketing and communications, and leadership, Roxie has a passion for helping clients drive growth, revenue, and innovation in healthcare.

She has over 15 years of marketing experience and known by many as a trusted advisor. Her insatiable curiosity and deep love for learning has led her to achieve a BA in Organizational Communication, a MS in Organizational Leadership, and she is completing a Doctor of Business Administration (Marketing Specialization). Roxie applies this deep knowledge and understanding of current theory and practice to helping clients solve real business problems, build sustainable businesses, and leave lasting, meaningful legacies.

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