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Why SEO Is Important for Specialty Pharmacies

Author: Roxie Mooney Date: August 31, 2015 Comments (0)
Healthcare Marketing Tips, Specialty Pharmacy Marketing

Why SEO Is Important for Specialty Pharmacies

SEO: we’ve all heard the term. But to many people, its meaning has lingered as a silent mystery. As we see massive shifts toward digital everything, search engine optimization (SEO) is playing a higher and higher stake in the success of businesses as we see a greater need for a strong, positive web presence. This is no exception for specialty pharmacies, as consumers are increasingly taking to the web to research, discuss, and manage their health.

In fact, 80% of U.S. internet users (or 59% of adults) seek heath information online, and an estimated one in 20 searches are health-related. There are 3 billion health searches every month in the U.S. alone. These searches are so popular that earlier this year, Google started an initiative to display physician-checked facts at the top of search results for hundreds of health conditions, in an effort get correct info to users as soon as possible.

So what does this mean for specialty pharmacies? It means that every search is an opportunity for your brand to be seen. Without strategic SEO, you’re certainly missing out on some major exposure.

Health-Related Google Searches Are Booming

google searches on healthcare and specialty pharmacyTake a look at some top Google searches on healthcare each month, according to Google:

  • 742,000 searches for specialty pharmacy
  • 1,400,000 searches for prostate cancer
  • 1,400,000 searches for multiple sclerosis
  • 1,700,000 searches for psoriasis
  • 1,900,000 searches for HIV
  • 2,000,000 searches for rheumatoid arthritis
  • 2,100,000 searches for hepatitis c
  • 5,800,000 searches for cancer

How SEO Works in a Nutshell

How exactly does this marketing tactic bring you more business? SEO is a blanket term for a rather extensive list of tools and techniques that aim to bring your brand more web traffic and a stronger, more positive online presence. SEO can take place on-site in the back end of your website, or off-site across the web. It takes into account complex algorithms that search engines like Google put in place to “rank” websites, and how well “key words or phrases” perform in search results.

I couldn’t possibly list every element of SEO in a single blog, but it includes a lot of tactics like layout and quality of your website, back-end coding elements, strategically written web content and blogs, links to your website across the web in several forms, and credible platforms like social media.

how healthcare can use seo servicesIt’s More Than Some Keywords and Links

If you’re really serious about growing your brand online, find an expert to do the work for you. The best SEO strategies are holistic and well-researched, integrating all elements of your brand – both online and offline. You’d be surprised how much more you’ll get back from a well-rounded plan, as opposed to a few techniques here and there that may be merely related. What key words are important for you as a specialty pharmacy? How does your website rank?

For proven SEO services from a company that understands the unique needs of a specialty pharmacy, fill out our contact form or call us at (407) 523-0604 for a free consultation.

About the Author
Roxie Mooney
Roxie Mooney is the Founder and President of Legacy DNA Marketing Group, an Aster and FHSPRM award-winning marketing firm that offers the highest level of personal and creative strategic planning and development for healthcare brands, products and services.

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Experienced in business strategy, digital health marketing and communications, and leadership, Roxie has a passion for helping clients drive growth, revenue, and innovation in healthcare.

She has over 15 years of marketing experience and known by many as a trusted advisor. Her insatiable curiosity and deep love for learning has led her to achieve a BA in Organizational Communication, a MS in Organizational Leadership, and she is completing a Doctor of Business Administration (Marketing Specialization). Roxie applies this deep knowledge and understanding of current theory and practice to helping clients solve real business problems, build sustainable businesses, and leave lasting, meaningful legacies.

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