Marketing Solutions for Value-Based Providers

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Key Patient Influencer Marketing

Patients once relied solely on their providers for healthcare information, they are turning increasingly to other patients through the internet and digital media to research healthcare options and experiences – from diagnoses, to treatments, to outcomes – and influence their decisions as consumers.

The internet and digital media has evolved from a place if anonymous browsing to a center for tight communities where patients are more open about their healthcare experiences than they would be in person. Sharing personal experiences transforms these patients from casual internet users into marketing influencers. Trusted sources for word-of-mouth marketing.

What do these patient influencers mean to you? They can help you gain a powerful edge in your patient targeting capabilities.

Key influencer marketing is an approach that hyper targets influential people – key patient influencers – instead of blasting messages to your entire target market. It identifies the individuals that have influence over potential buyers, and builds marketing activities around these influencers.

Value-Based Provider Key Influencers Communications

These influencers can then share your story with thousands of prospective patients and help your organization:

  • Capitalize on the experiences and relationships of patient influencers and their communities
  • Hyper target the right patients with the right messages through a familiar influencer
  • Develop trust through credible information sharing

Put key patient influencers to work for your targeted marketing strategies. How do you find these key influencers? Legacy DNA can help. For years, we’ve vetted and leveraged key patient influencers to capture the attention of patients. Through our vast network of patient influencers, we help you gain real-world information on patient wants, needs, expectations, and experiences, and spread the word about your value-based healthcare offerings to not just any audience – but to the right audience of key influencers.

Get your message in front of the right patient influencers. Click here to learn more about key influencer marketing, or get a free consultation today.

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