When it comes to content marketing, many companies believe that “more is better.” When you keep your name in digital newsfeeds, patients and providers are bound to notice, right? Not necessarily. Too much content with too little substance can take the boldness out of your message.
Content marketing embodies so much more than writing a simple social media post and hitting “share” over and over. It’s a strategy that, when done with purpose and precision, increases web traffic, strengthens trust and loyalty, and helps build a solid customer base with every click.
Legacy DNA knows you are healthcare subject matter experts, with mindshare like no one else’s. However, healthcare leaders often struggle to find time to write. We will help you plan the right mix of quality content from blogs, articles, white papers, videos, and e-books, to social media posts, links, and email campaigns to create the problem-solving internet experiences your patients, providers, and stakeholders look for.
We have a deep and broad clinical understanding with experience in ghostwritting content for some of healthcare's most influential leaders.