Social media is an increasingly critical component of a successful digital marketing plan – especially when it comes to life-altering decisions like those that surround our health and wellbeing. Research tells us that nearly 75 percent of internet users are engaged on social media. Eighty percent of that population uses the internet to search for health information.
As a healthcare firm, it’s important to have a strong, reliable, and trustworthy web presence that speaks to customers ‘in their own language,’ wherever they are. A sound social media strategy is a piece of this puzzle, helping to solidify brand awareness, generate website traffic, educate and engage current and potential customers, and build confidence in your brand’s ability to meet their needs.
Top-performing social media campaigns are rooted in strategy, from content selection to daily engagement with key leaders in the industry. Legacy-DNA’s social media team works to craft a customized strategy that includes:
Based on your campaign strategy, a dedicated social media manager will oversee your account. In addition to strategy execution, your account manager will monitor real-time progress and results, working to tweak campaigns as needed based on opportunities and weaknesses.
Based on your campaign’s needs, our team will provide weekly, monthly, and/or annual reporting to ensure that all key performance indicators (KPIs) and goals have been met or are on track to perform up to expectations. In-depth reporting gives the ability to drill down into the top-performing strategies, which can be used to continuously hone and develop campaign strategy for the future.