Communication Solutions for Specialty Pharmacies

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Patient and Provider Communications

Specialty therapy patient and provider communications – whether they’re written, printed, or in digital media, are about far more than simply telling your audiences about who you are and what you offer. They’re about forming relationships built on knowledge, trust, credibility, and your ability to understand and speak—boldly—to what’s important to them.Specialty Pharmacy Patient & Provider communications 01

Your communications may be intended to engage patients and providers in new products and services. Or, they may be designed to educate and inform. However, they share a common thread: to succeed in improving healthcare outcomes in ways patients and providers can relate to and respond.

Successful communications evoke an “aha moment” from your audiences, proving that where you’re coming from is exactly where they want to go on their healthcare journey.

So how do you get there?

We help you speak meaningfully to your patients and providers through tried and true communications best Specialty Pharmacy Patient & Provider Communications 02practices, based on a formula of science and creativity.

Legacy DNA takes a close look at the “why” in your specialty pharmacy story and uses this as a foundation for purposeful communications that support the vital data and instructions your patients and providers need most, and, of course, help to improve specialty therapy outcomes.

We use science to make what you do, and why you do it, compelling and engaging by:

  • Understanding your purpose – why you matter to patients and providers
  • Analyzing your audience – what they respond to
  • Defining your most effective communication platforms – where audiences prefer to communicate
  • Revealing your company’s unique style and voice – how audiences recognize you against your competitors
  • Crafting persuasive, informative communications that embody clarity, accuracy, and comprehensiveness, all while maintaining the highest ethical standards
Want to find out more about how we create “aha moments?” Learn more about our patient and provider communications services, or click here to receive a free consultation. 

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