Specialty therapy patient and provider communications – whether they’re written, printed, or in digital media, are about far more than simply telling your audiences about who you are and what you offer. They’re about forming relationships built on knowledge, trust, credibility, and your ability to understand and speak—boldly—to what’s important to them.
Your communications may be intended to engage patients and providers in new products and services. Or, they may be designed to educate and inform. However, they share a common thread: to succeed in improving healthcare outcomes in ways patients and providers can relate to and respond.
Successful communications evoke an “aha moment” from your audiences, proving that where you’re coming from is exactly where they want to go on their healthcare journey.
We help you speak meaningfully to your patients and providers through tried and true communications best practices, based on a formula of science and creativity.
Legacy DNA takes a close look at the “why” in your specialty pharmacy story and uses this as a foundation for purposeful communications that support the vital data and instructions your patients and providers need most, and, of course, help to improve specialty therapy outcomes.