When it comes to content marketing, many companies believe that “more is better.” When you keep your name in digital newsfeeds, customers are bound to notice, right? Not necessarily. Too much content with too little substance can take the boldness out of your message.
Content marketing embodies so much more than writing a simple social media post and hitting “share” over and over. It’s a strategy that, when done with purpose and precision, increases web traffic, strengthens trust and loyalty, and helps build a solid customer base with every click.
Legacy DNA knows you are specialty pharmacy subject matter experts, with mindshare like no one else’s. We can help you plan and create the right mix of quality content marketing from comprehensive blogs, articles, white papers, videos, and e-books, to social media posts, links, and email campaigns that create the problem-solving internet experiences your customers , prospects, and partners look for.
And, because timing is everything in content marketing, we’ll help you time your content distribution perfectly, to meet your customers, partners, and online followers where they are, and at the right time – every time.