Resource Lab

Compelling Healthcare Stories: Using Art & Science to Dig Into Your Story DNA

Dig into the DNA of a story! In this infographic we look at the anatomy of the art and science relationship that serves as the building blocks for healthcare stories.

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Client Success Story: Axium Healthcare Pharmacy

Explore how Axium Healthcare Pharmacy was able to differentiate its brand in a commoditized and competitive landscape to achieve national brand recognition.

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Client Success Story: Therigy

Learn how Therigy moved from ad-hoc tactics to strategies based on marketing science by implementing a blueprint for marketing success and revenue growth.  

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10 Steps to Healthcare Technology Innovation Success

Discover the commercialization strategies you need to reach adoption, diffusion, and success. Learn the 10-step formula to circumvent failure.

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Health Leaders Beware -  Unlikely Partnerships Are Disrupting to the Healthcare Industry

Delve into some of the hottest healthcare tech mash ups that are transforming healthcare, and appealing to consumers and investors.

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8 Strategies to Differentiate Your Specialty Pharmacy

Stand out with these 8 actionable strategies to ensure your organization is producing the best patient health outcomes while flourishing financially in a constantly evolving industry.

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How Leaders Market and Commercialize Healthcare Technology Innovation

In this peer-reviewed article, Dr. Roxie reveals the hidden pitfalls of commercializing a technology innovation in healthcare.

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Opportunity Hides in Disruptive Mash Ups & Strategic Partners

Unlikely partnerships are disrupting to the Healthcare Industry. Startups and companies from other industries are nibbling at the edges of the traditional health ecosystem.

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