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Resources

Launch vs. Commercialization Strategy Guide & Checklist

Many people will launch a new product, but few will commercialize it.

In this strategy guide, you'll gain insights and actionable tips on the difference between launching and commercializing a healthcare innovation and which strategies will maximize your success now!

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Discover The Drivers, Shapers, and Game Changers of Healthcare in 2019

The healthcare market has never been more active, evolutionary, or ripe for disruption. That’s why we’ve analyzed the top Drivers, Shapers, and Game Changers in healthcare for 2019 and compiled them into this easy to read infographic.

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From Coasting Along to Taking Proactive Action, AlliantRx Discovers Success With Legacy DNA

AlliantRx needed a specialized team of pharmacy marketing experts - without the added payroll expense. So, they turned to a trusted, collaborative marketing partner: Legacy DNA. Come find out how they took their organization to a whole new level!

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eBook - Agile Marketing

Learn how real-time data insights and 90-day planning cycles result in better healthcare marketing outcomes. 

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Infographic: Strategies & Tactics for Commercializing Your Healthcare Innovation

What every entrepreneur needs to know when commercializing a technology innovation in healthcare. Discover the common pitfalls, how to circumvent failure, and how to maximize ROI.

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Launching and Commercializing An Innovation in Healthcare

When it's time to launch and commercialize your innovation, discover why choosing the right COI team is mission critical to realizing maximum ROI and circumventing failure. We'll show you how in our eBook Launching and Commercializing An Innovation in Healthcare. 

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Launching a Healthcare Innovation: What to Look for when Hiring an Agency

Successfully launching a healthcare innovation requires a lot more than a logo and a business card. You're ready to hire an agency - but how can you be sure you hire the right one?  Our check list can help you determine what you should look for when hiring the a healthcare marketing agency.

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9 Tips for Selling to the Healthcare Market

Cut through the noise of competing solutions and leverage the latest sales tools to ensure healthcare prospects and decision makers are singing your tune. We'll show you how in this 9 Tips for Selling to the Healthcare Market tip sheet. 

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See The 2018 Drivers, Shapers, and Game Changers of Healthcare

The healthcare market has never been more active, evolutionary, or ripe for disruption. That’s why we’ve analyzed the top Drivers, Shapers, and Game Changers in healthcare for 2018 and compiled them into this easy to read infographic.

Download My Infographic

How This Underdog Earned National Retail Shelf Space Over Industry Giants

A big idea that needed a bold brand identity and product packaging, a compelling story, and the right commercialization strategies for its innovation. Find out how Legacy DNA helped this underdog beat the odds.

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Compelling Healthcare Stories: Using Art & Science to Dig Into Your Story DNA

Dig into the DNA of a story. In this infographic, you'll uncover the anatomy of the art and science relationship that serves as the building blocks for healthcare stories.

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How Axium Healthcare Pharmacy Grew from 50M to 500M and Became an Attractive Acquisition Target for The Kroger Co.

Explore how Axium overcame corporate blandness and me-too marketing by differentiating its brand in a commoditized and competitive landscape to achieve national brand recognition across the U.S.

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From Ad-Hoc Tactics to Strategies Based on Marketing Science and Best Practices

Learn how Therigy got strategic and transformed its marketing with a proven blueprint for marketing success and revenue growth.  

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10 Steps to Healthcare Technology Innovation Success

Discover the commercialization strategies you need to reach adoption, diffusion, and success. Learn the 10-step formula to circumvent failure.

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Health Leaders Beware -  Unlikely Partnerships Are Disrupting to the Healthcare Industry

Delve into some of the hottest healthcare tech mash ups that are transforming healthcare, and appealing to consumers and investors.

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10 Strategies to Differentiate Your Specialty Pharmacy

Stand out with these 10 actionable strategies to ensure your organization is producing the best patient health outcomes while flourishing financially in a constantly evolving industry.

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How Leaders Market and Commercialize Healthcare Technology Innovation

In this peer-reviewed article, Dr. Roxie reveals the hidden pitfalls of commercializing a technology innovation in healthcare.

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The Critical Difference Between Launching and Commercializing a Healthcare Innovation

What many innovators don’t realize is that commercialization – generating a profit from the innovation – begins before the product is even fully developed, and continues long after it’s launched. The hard truth is that many innovations are launched into the market, but few reach success. Learn how to ensure yours is one of the few.

Discover the Difference Between Launching and Commercializing a Healthcare Innovation