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Positioning Strategy

Many innovators don’t realize that positioning is the groundwork for virtually all of your branding, marketing, and communication efforts. It should begin before your innovation is even developed, so that every move you make sets you up for success. Are there any gaps in your strategy?

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Start with Your Business Model

Start with Your Business Model

A strong positioning strategy uses observations and research to sculpt your optimal business model.

For example, should your brand be positioned vertically or horizontally in the market? Do you have an incremental innovation that can be positioned among competitors? Or, is it a radical innovation, which requires your company to carve out and manage your own niche?

Questions like these form the foundation of your efforts.

It All Starts with Research

To get a 360-degree understanding of your challenges and opportunities, we look closely at three key ingredients.

Channel

Channel

What’s your ideal business model and how should your offering be delivered to customers?

Audience

Audience

Who are your ideal customers — from early adopters to the mainstream market? What motivates them to buy?

  Competitors

Competitors

What and who are you up against? What are they doing best and worst? What can your brand do better?

Crafting a Brand Framework

Crafting a Brand Framework

Your brand’s positioning strategy will shape all your efforts moving forward: your branding, messaging, marketing, and customer relations as they relate to each phase of your commercialization, launch, and beyond.

It’s a blueprint that optimizes your brand’s identity and reach, while tactfully managing your audience’s perceptions.

Boost Your ROI with Agile Healthcare Marketing Practices

Instead of robust, static annual plans that quickly become outdated, we use real-time data insights and 90-day planning cycles to help our clients achieve better healthcare marketing outcomes. 

Smallest Effort. Biggest Impact.

Smallest Effort.
Biggest Impact.

This process helps ensure we’re always working on the items that matter most to your success.

Data-Driven Decisions

Data-Driven Decisions

See the benefits you can expect from your Agile Healthcare Marketing team – Right here.

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The Critical Difference Between Launching and Commercializing a Healthcare Innovation

What many innovators don’t realize is that commercialization – generating a profit from the innovation – begins before the product is even fully developed, and continues long after it’s launched. The hard truth is that many innovations are launched into the market, but few reach success. Learn how to ensure yours is one of the few.

Launching and Commercializing book