Wendy Bacigalupi is a firebrand who brings brand messages to life with her creativity, intellect, and know-how. She radiates her bold energy in every project she touches, from the most clinical whitepapers to the most creative marketing campaigns.
Wendy’s two-plus decades of experience in professional writing, strategic consulting, marketing communications, and media and public relations are evident in all of the work she delivers. Her background of helping high-tech and Internet companies, financial-management firms, and healthcare innovators operating in FDA-regulated environments sets her up for Legacy DNA’s clients’ successes.
Among many others, Wendy has helped the following companies achieve significant marketing and customer-acquisition success: Axium Healthcare Pharmacy (part of The Kroger Co.), Callidus Software, Flossolution, Guidant Corporation, Hewlett Packard, Intacct Corporation (the world’s leading cloud-based ERP solution), LifeScan Corporation (a J&J company), Mediaplex, OmniCell Technologies, Orlando Health, Pure HealthyBack, and Virtual Physician’s Network.
Previously, she served for several years as a strategic business-planning consultant for Los Angeles-based investment-consulting group Growthink, where she also was a strategic marketing and business-planning mentor for MBA graduates.
Wendy holds a BA degree in Journalism, and an MA in Communications. She has published articles in a number of Southeastern healthcare magazines and journals, and regularly ghostwrites for C-level healthcare executives and physicians.
“I grew up in the mountains in Northern California and have never lost my passion for climbing. I try to go climbing at least once a year in the Presidential Range of New England,” she says. “It helps me feel more connected to my surroundings and inspires my storytelling.”