Passion compels every great story— from beginning to happily ever after. Erin Cece has this passion, and then some, for translating customer needs into success stories cultivated through viable business solutions with measurable results.
With an eye on great business stories and the science behind them, Erin has focused this passion on healthcare innovation, primarily in the pharmaceutical and specialty pharmacy industries, for over 15 years. Through her significant experience in business development, B2B and B2C sales, marketing, and project management, she has the vision and the expertise to identify Legacy DNA’s clients’ market potential and bring it to life — from product development through launch stages, and beyond.
From start-ups and small-to-midsized business to large enterprises with significant global presence, Erin has helped companies change the way they market their businesses with a fresh focus on inbound marketing and digital presence, team building, and determining market solutions for diverse profit centers. Among the companies she’s helped guide toward marketing and customer-acquisition success are Avella Specialty Pharmacy (a leader in U.S. specialty pharmacies), Therigy, Inventiv Health, Solvay Pharmaceuticals, Inc., Vivier Pharma, Inc., Ferndale Labs, Simon Property Group (one of the nation’s largest real estate investment trusts), and Ignition Branding.
Erin holds a BS in Psychology and Theatre Arts from Eastern Michigan University, and an MBA and MS in Marketing from the University of Tampa.
“There are two things I’m not only passionate about, but slightly obsessed: yoga and organizational economics. But yoga is much more fun to talk about! I’ve had a daily practice for several years and particularly love the Ashtanga lineage. I recently completed my 200RYT (200-hour Registered Yoga Teacher) and am a certified instructor.”