Patients once relied solely on their providers for healthcare information, they are turning increasingly to other patients through the internet and digital media to research healthcare options and experiences – from diagnoses, to treatments, to outcomes – and influence their decisions as consumers.
The internet and digital media has evolved from a place if anonymous browsing to a center for tight communities where patients are more open about their healthcare experiences than they would be in person. Sharing personal experiences transforms these patients from casual internet users into marketing influencers. Trusted sources for word-of-mouth marketing.
Key influencer marketing is an approach that hyper targets influential people – key patient influencers – instead of blasting messages to your entire target market. It identifies the individuals that have influence over potential buyers, and builds marketing activities around these influencers.
Put key patient influencers to work for your targeted marketing strategies. How do you find these key influencers? Legacy DNA can help. For years, we’ve vetted and leveraged key patient influencers to capture the attention of patients. Through our vast network of patient influencers, we help you gain real-world information on patient wants, needs, expectations, and experiences, and spread the word about your value-based healthcare offerings to not just any audience – but to the right audience of key influencers.