Solutions for Value-Based Providers

Content Marketing

When it comes to content marketing, many companies believe that “more is better.” When you keep your name in digital newsfeeds, patients and providers are bound to notice, right? Not necessarily. Too much content with too little substance can take the boldness out of your message. 

The truth is, with content marketing, the “more” you’re looking for equates to quality content and distribution, not quantity. 

Content marketing embodies so much more than writing a simple social media post and hitting “share” over and over.  It’s a strategy that, when done with purpose and precision, increases web traffic, strengthens trust and loyalty, and helps build a solid customer base with every click. 

Legacy DNA knows you are healthcare subject matter experts, with mindshare like no one else’s. However, healthcare leaders often struggle to find time to write. We will help you plan the right mix of quality content from blogs, articles, white papers, videos, and e-books, to social media posts, links, and email campaigns to create the problem-solving internet experiences your patients, providers, and stakeholders look for.  

We have a deep and  broad clinical understanding with experience in ghostwritting content for some of healthcare's most influential leaders. 

A high-quality content marketing strategy enables your healthcare organization to do the following: 

  • Increase your web traffic
  • Capture the attention of audiences, including prospective and current patients, providers, and stakeholders
  • Gain more qualified referrals
  • Build greater trust and credibility – Your mindshare is never wasted on extraneous content sharing
  • Boost SEO ratings with precision – Rise to the top of content search rankings – not for the general web population, but the populations that matter to you
  • Create brand advocates – Positive, problem solving internet experiences create rave reviews
  • Make your advertising dollars work smarter – With the right strategy, content marketing can go further – to the right people at the right time – and do more for far less investment than traditional advertising 
Ready to get "more" out of your content marketing or receive a free consultation? Click here. Because quality is "more."

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