Healthcare Branding

Your brand is far more than a logo, a swatch of colors, or boring stock photos. It’s your story — past, present, and future. The cornerstone of who you are, who you stand for, and why you do everything that you do. In fact, your brand is your DNA. Have you cracked your DNA code?

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Differentiate  Enlighten  Engage.

Differentiate. Enlighten. Engage.

Legacy DNA helps you crack your DNA code and develop it into a bold strategy that differentiates you from the competition, and informs, enlightens, and engages your stakeholders. We build powerful product and service stories… stories that go far beyond telling customers and stakeholders who you are and what you do.

With us, you gain full access to a collection of brand development and propelling services that get to the root of your brand story — all backed by science and built on creativity. The result? Customized, highly-targeted content that helps convert your visitors into customers.

Building and Propelling Your Brand

Brand Development

Brand Development

We build brands methodically — based on primary and secondary research that includes quantitative and qualitative analysis. This guides your brand’s new strategy, architecture, and creative elements.

Internal Communications

Internal Communications

We conduct team training to facilitate cultural transformation within your organization. Our employee engagement programs create a connected, powerful, and goal-driven environment.

Business Development

Business Development

We’re here to help your brand earn its share in the market. We’ll work with you to create sales presentations, collateral systems, and service design. We’ll also assist with new product and business launches.

Marketing Strategy

Marketing Strategy

To ensure the long-term success of your brand, we build digital and integrated marketing and advertising campaigns. We also help organize and execute public relations and special events like trade shows.

Full-Service Branding

Full-Service Branding

Legacy DNA will cover all the bases to build your brand from scratch and optimize it for the future, including:

  • A cohesive visual identity: logo, tagline, custom graphics, color scheme and swatch, fonts, and more
  • A consistent “voice” and tone for all integrated branding and marketing materials
  • Clear messaging strategy that communicates your values and mission, in alignment with your audience
  • Strategic positioning plan to find your perfect fit in the market

Boost Your ROI with Agile Healthcare Marketing Practices

Instead of robust, static annual plans that quickly become outdated, we use real-time data insights and 90-day planning cycles to help our clients achieve better healthcare marketing outcomes. 

Smallest Effort. Biggest Impact.

Smallest Effort.
Biggest Impact.

This process helps ensure we’re always working on the items that matter most to your success.

Data-Driven Decisions

Data-Driven Decisions

See the benefits you can expect from your Agile Healthcare Marketing team – Right here.

Ready To Discuss Your Project?

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The Critical Difference Between Launching and Commercializing a Healthcare Innovation

What many innovators don’t realize is that commercialization – generating a profit from the innovation – begins before the product is even fully developed, and continues long after it’s launched. The hard truth is that many innovations are launched into the market, but few reach success. Learn how to ensure yours is one of the few.

Launching and Commercializing book