Your brand is far more than a logo, a swatch of colors, or boring stock photos. It’s your story — past, present, and future. The cornerstone of who you are, who you stand for, and why you do everything that you do. In fact, your brand is your DNA. Have you cracked your DNA code?
Legacy DNA helps you crack your DNA code and develop it into a bold strategy that differentiates you from the competition, and informs, enlightens, and engages your stakeholders. We build powerful product and service stories… stories that go far beyond telling customers and stakeholders who you are and what you do.
With us, you gain full access to a collection of brand development and propelling services that get to the root of your brand story — all backed by science and built on creativity. The result? Customized, highly-targeted content that helps convert your visitors into customers.
We build brands methodically — based on primary and secondary research that includes quantitative and qualitative analysis. This guides your brand’s new strategy, architecture, and creative elements.
We conduct team training to facilitate cultural transformation within your organization. Our employee engagement programs create a connected, powerful, and goal-driven environment.
We’re here to help your brand earn its share in the market. We’ll work with you to create sales presentations, collateral systems, and service design. We’ll also assist with new product and business launches.
To ensure the long-term success of your brand, we build digital and integrated marketing and advertising campaigns. We also help organize and execute public relations and special events like trade shows.
Legacy DNA will cover all the bases to build your brand from scratch and optimize it for the future, including:
Instead of robust, static annual plans that quickly become outdated, we use real-time data insights and 90-day planning cycles to help our clients achieve better healthcare marketing outcomes.
This process helps ensure we’re always working on the items that matter most to your success.
What many innovators don’t realize is that commercialization – generating a proﬁt from the innovation – begins before the product is even fully developed, and continues long after it’s launched. The hard truth is that many innovations are launched into the market, but few reach success. Learn how to ensure yours is one of the few.