Frankly, there are a lot of things that can go wrong when launching and commercializing an innovation in the healthcare market. Just look at the data…approximately 95% of new product innovations brought to market fail to reach an adequate level of customer acceptance and financial performance.
When you don’t have a proven commercialization framework, you risk market failure and limit your revenue potential. We will help you make the right commercialization decisions for your innovation and develop your plan for you with the Done for You (DFY) option.
It’s impossible for an innovator to know or do everything. Entrepreneurs have a whole lot on their plates and often the best CoI strategies are hidden in plain sight. It’s also likely that internal marketing teams don’t have the bandwidth or the CoI expertise. That’s why we’re here: we solve the healthcare CoI gaps.
Our model includes three interrelated sub-strategies through which new products move and decisions are made to maximize ROI.
Stimulate the diffusion of
Obtain support from critical players in the adoption network, necessary for enabling the diffusion of the innovation in the mainstream market.
Strategy Stimulate the diffusion of