Healthcare is a complex industry, and a lot of innovators and founders underestimate the process of bringing an innovation through the regulatory process to commercialization. How can you avoid “death by pilot”? What are the biggest potential failure points to be prepared for in the commercialization process? Why is it so important to include real patients in the development process, and what are the potential pitfalls you might deal with?
What many innovators don’t realize is that commercialization – generating a proﬁt from the innovation – begins before the product is even fully developed, and continues long after it’s launched. The hard truth is that many innovations are launched into the market, but few reach success. Learn how to ensure yours is one of the few.